#Japan #Tokyo #Real Estate #Ei Seikatsu #Home Trade Center

Home Trade Center Implements 'Ei Seikatsu Sales Cloud'

Home Trade Center, a member of the Iida Group Holdings, has officially adopted the 'Ei Seikatsu Sales Cloud Sales Support' system starting from October 2025. This step marks a significant advancement in the digital transformation (DX) of the real estate market, utilizing vertical SaaS and BPaaS to enhance efficiency.

About Ei Seikatsu

Ei Seikatsu Co., Ltd., headquartered in Minato, Tokyo, with CEO Zenichi Maeno at the helm, is at the forefront of providing cloud-based solutions for the real estate sector. This system is aimed at streamlining operations involving real estate sales, broker services, and customer management.

Background of the Implementation

Home Trade Center, known for its core management philosophy of fostering warm connections and trust with clients, has been utilizing various CRM systems for real estate transactions. However, due to the need to strengthen risk management and business continuity planning (BCP), they evaluated the need for a robust solution that offers stable operation and comprehensive support.

The decision to transition to the 'Ei Seikatsu Sales Cloud' was made after a thorough assessment of its system stability, continuity, and support services. A key element of this transition involved the careful migration of approximately 20,000 customer data entries to ensure a seamless operational shift. To facilitate this, Ei Seikatsu was attentive to ensuring that there would be no interruptions in business during the data transfer process, ultimately leading to a successful implementation.

Moving forward, the 'Ei Seikatsu Sales Cloud' will enhance the quality and speed of customer interactions, while also establishing a resilient crisis management framework.

Security Measures

The growing complexity of information systems, along with the rise in security risks and the need for cost reductions, has led to an accelerated adoption of cloud services. The Japanese government is also advocating for the efficient use of cloud services to deliver safer administrative functions, promoting what is known as the 'Cloud by Default' principle.

Most cloud services come equipped with a baseline of information security features while allowing for the integration of advanced security measures as needed. Services that hold internationally recognized security certifications provide robust security functions as standard. Given the competitive landscape, leveraging cloud services in many cases enhances the efficiency of improving information security levels better than constructing individual security systems on-premises.

As highlighted in the Basic Policy on Appropriate Use of Cloud Services in Government Information Systems by the Digital Agency, the recent rise in information leakage incidents has heightened awareness of security issues within companies. There is now an urgent need for stronger security protocols and effective BCPs within corporate IT frameworks.

Ei Seikatsu Sales Cloud Features

The 'Ei Seikatsu Sales Cloud' is engineered to optimize customer interactions related to inquiries, follow-up, and in-store assistance — all crucial for real estate transactions. Features like automated reply emails and centralized customer information management enable prompt and accurate responses to customer needs, thereby contributing to enhanced customer satisfaction. Additionally, managing and sharing store visit records and reservations through the system further boosts productivity in real estate operations.

About Ei Seikatsu Co., Ltd.

Founded in January 2000, with a capital of approximately 628 million yen as of March 2025, Ei Seikatsu specializes in SaaS development and provision for the real estate market. They strive to navigate evolving regulations and digitalization within the sector to provide comprehensive cloud solutions. Their goal is to foster a society where 'comfortable living circulates' by collaborating with real estate entities across Japan.

For inquiries, please contact:
Ei Seikatsu Co., Ltd.
Public Relations Department
Phone: 03-5423-7836 (Weekdays 9 AM - 6 PM)
Email: [email protected]