Musubu STUDIO: Bridging Japanese Craft and Luxury in Monaco's Marketplace

Musubu STUDIO: A New Chapter in Sustainable Luxury

In an exciting development for sustainable luxury, Musubu STUDIO, helmed by founder Yuka Kawano, has officially launched its product line at the MONACO EMU SHOP SAKURA in Monaco's historic Rocher district. This unveiling on August 11, 2025, follows notable appearances at the Cannes International Film Festival and the Royal Ascot, marking a significant milestone in the brand's journey since its inception.

A Journey Through High-Profile Events

From its dramatic entrance at Cannes in May 2025 to its elegant showcase at the Royal Ascot in June, Musubu STUDIO has made waves in the luxury circuit. The brand's debut collection, titled Cannes Collection 2025, featured exquisite accessories inspired by red carpet glamour, drawing admiration from celebrities and fashion enthusiasts alike. The gold and silver threads of vintage kimonos were transformed into wearable art pieces that resonated with the audience, highlighting the potential of upcycled fashion.

In the regal ambiance of the Royal Ascot, another layer of prestige was added. Featuring the royal blue clutch crafted from a vintage obi, Musubu STUDIO captivated attendees. The unique collaboration with dress designer Mami Okano brought together Japan's symbolic chrysanthemum pattern and the UK's royal blue, merging cultural elements that turned heads within Britain's elite social circle.

Setouchi Collection: A Return to Roots

On June 30, 2025, Musubu STUDIO returned to its roots by unveiling the Setouchi Collection 2025. This collection encapsulated the essence of the Setouchi Sea and sky, created in collaboration with local artisans. It not only underscored the brand's commitment to sustainable practices but also promoted local revitalization through art and craftsmanship, offering a glimpse into the future of regional development in Japan.

Making Waves in Monaco

With the launch in Monaco, Musubu STUDIO is poised to expand its reach within the European market, particularly in the luxurious South French Riviera. The collaboration with MONACO EMU SHOP SAKURA serves as a strategic entry point, allowing the brand to exhibit Japanese craftsmanship to a discerning clientele amid a backdrop of opulence.

Monaco's Premier Location

Located near the Prince's Palace, MONACO EMU SHOP SAKURA is a selective space dedicated to showcasing high-quality Japanese products in Europe. As a melting pot for global luxury, it provides a perfect platform for Musubu STUDIO to highlight its “new luxury” ethos—an integration of sustainable practices and timeless Japanese aesthetics.

Featured Collections in Monaco

Musubu STUDIO’s offerings in Monaco include stunning pieces from the Royal Ascot 2025 collection—a striking royal blue double ribbon clutch—and accessories from the Setouchi Collection like ocean-inspired earrings and hair ties. Each item echoes stories of travels and craftsmanship, tailored to fit the lifestyle of Monaco's elite.

Looking Forward: A European Expansion

The venture into Monaco is just the beginning of Musubu STUDIO's ambitions in Europe. The company plans to use MONACO EMU SHOP as a showroom hub and will pursue negotiations with buyers from Cannes, Nice, Paris, and Milan in the coming months. The goal is not only to build a solid retail presence but also to establish partnerships that will elevate the visibility of Japanese artisans throughout Europe.

Musubu STUDIO's Philosophy and Vision

At its core, Musubu, meaning 'to connect', aims to bridge the past and future of Japan's craftsmanship with the global market. Each piece is meticulously crafted from carefully curated vintage obis, with a focus on storytelling and sustainability.

Yuka Kawano’s extensive background in luxury fashion, including experience with world-renowned brands, allows Musubu STUDIO to marry traditional Japanese beauty with international appeal. "The potential of Japanese tradition on the global stage is immense," she states, emphasizing the importance of sustainable luxury.

Future Plans: A Global Partnership

The journey towards building a global bridge for Japanese artisans is just beginning. Musubu STUDIO is not merely a brand; it represents a movement towards raising awareness of Japan's rich cultural heritage. As it continues to grow, the studio aims to create a platform where exceptional craftsmanship can flourish internationally.

For inquiries or orders, please reach out to Musubu STUDIO at [email protected] or visit their official website.

With each step forward, Musubu STUDIO is committed to redefining luxury through sustainable practices while preserving and celebrating the beauty of Japanese tradition for generations to come.