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SHIRO Introduces New Face Mask Lineup

SHIRO, a renowned Japanese cosmetic brand, is set to launch a new face mask collection in June 2024. This exciting lineup includes three new additions that will surely enhance your skincare routine and elevate self-care moments. At SHIRO, the emphasis lies in utilizing the natural power of ingredients, ensuring each product allows users to experience the essence of nature.

The new face mask range includes:

1. Tamanu Face Mask: This product is infused with high moisture content that helps refine the skin's texture while addressing dullness. It gently leads users towards a clear, radiant complexion, embodying the soothing qualities of tamanu oil.
2. Rawan Leaf Face Mask: Ideal for sensitive or fluctuating skin, this face mask conveys abundant hydration, which helps protect and nourish the skin, providing a refreshing burst of moisture.
3. Herb Care Face Mask: Combining the benefits of 15 carefully selected herbs, this mask approaches various skin concerns, delivering robust skincare solutions.

These masks are designed to be pure and uncomplicated; they are infused with concentrated essences that encapsulate the potent benefits of each ingredient. Users can immediately enjoy the natural fragrance upon application, making every skincare session a luxurious affair.

The popularity of tamanu and rawan leaf ingredients is well-noted among customers, leading SHIRO to create these new masks. The masks are available in two package sizes, with three and fourteen sheets each, to offer flexibility, whether for day-to-day use or special self-care occasions.

Embracing Nature's Bounty

With every encounter with nature's gifts through SHIRO's face masks, the skin begins to reveal its inherent beauty. It's an invitation to indulge in a serene moment for both body and mind.

Launch Schedule

1. May 23, 2025: SHIRO Membership Program offers early access to the new products.
2. May 29, 2025: These face masks will become available on SHIRO's online store at 10 a.m. and in all SHIRO-operated stores nationwide.

Detailed Product Overview

1. Tamanu Face Mask

• - Price: 3 sheets for ¥2,750 (tax included); 14 sheets for ¥7,150 (tax included)
• - High moisture content provides a velvety texture and helps create a clear complexion.
• - Contains tamanu oil, a miracle ingredient known for its anti-aging properties, perfect for combatting dullness.
• - Usage: Apply the mask onto a clean face and leave on for 5 to 15 minutes. After removal, gently pat the remaining essence into the skin.

2. Rawan Leaf Face Mask

• - Price: 3 sheets for ¥2,090 (tax included); 14 sheets for ¥5,500 (tax included)
• - A hydrating mask designed to refresh sensitive skin using Rawan leaf juice.
• - Ensures the skin gets a rejuvenating drink, making it ideal for daily moisturizer needs.
• - Usage: Similar application method as the Tamanu mask.

3. Herb Care Face Mask

• - Price: 3 sheets for ¥2,530 (tax included); 14 sheets for ¥6,600 (tax included)
• - Features a potent blend of 15 types of herbs that tackle various skin issues.
• - Highly recommended for those needing moisture and supple skin post-sun exposure.
• - Usage: Follow the same application method as the previous masks.

In addition to the new products, SHIRO continues to offer previously launched masks such as the Sake Kasu Rice Bran Mask and Gagome Kelp Mask, providing customers with multiple options to curate their skincare routine based on their skin conditions.

Sustainability Initiative

SHIRO is committed to sustainability, integrating waste management practices within their production processes. Furthermore, initial batches of packaging utilize leftover materials, showcasing their dedication to environmental responsibility. This ethos aims to inspire a zero-waste standard within the industry.

Experience the skincare revolution with SHIRO and indulge in the nourishing power of nature through their new face masks starting this summer.