Mytheresa and Hani's Bakery Create a Unique Holiday Gift Shop in NYC

An Enchanting Holiday Experience in New York City

In the heart of New York City, a magical holiday shopping adventure unfolds as luxury meets indulgence. Renowned luxury fashion platform Mytheresa has partnered with Hani's Bakery, a beloved destination for baked delights, to launch a holiday gift shop that truly captivates the senses. The shop opens on December 4 and runs through December 14, 2025, located at 764 Madison Avenue.

A Whimsical Fusion of Luxury and Sweets

This unique pop-up experience blends high-end fashion with a touch of nostalgia, providing visitors with a delightful atmosphere that celebrates the essence of gifting. The holiday gift shop encourages guests to indulge in the beauty of finely curated luxury items while enjoying the sweet aromas of Hani's exquisite pastry offerings.

Upon entering, guests are welcomed by an enchanting display of artworks inspired by the festive season. Mytheresa's selection includes everything from stunning accessories and fine jewelry to chic home decor and the latest in luxury fashion. Each item promises to add an extra touch to any holiday celebration.

Hani's Bakery enhances the experience with a specially curated menu boasting an array of treats. Savory brownies and cakes, along with tarts, pies, and creatively packaged cookies, will tempt every palate. Guests can expect beautifully crafted bundt cakes and oversized tins filled with dainty cookies, all complemented by a selection of seasonal beverages and complimentary Saratoga Water.

Immersive Design and Unforgettable Atmosphere

Designed to resemble an artistic fusion of a boutique and a bakery, the gift shop invites shoppers on a multisensory journey. Elegantly displayed treats are complemented by stunning decor, featuring Cristofle silver trays and luxurious furniture pieces from Lulu & Georgia. The ambiance is further enhanced by carefully selected soundscapes from Bang & Olufsen, adding a soothing auditory element to the shopping experience.

Throughout the shop, Mytheresa's exclusive gifting curation is integrated in unexpected and delightful ways, encouraging guests to explore the space continuously. The chic decorations and interactive elements create a holiday wonderland where customers can shop, savor delightful goods, and share memorable moments with friends and family.

A Celebration of Togetherness and Creativity

This limited-time experience is more than just a shopping destination; it’s a celebration of creativity and the joy of togetherness during the festive season. Mytheresa and Hani's Bakery have created an inviting space where customers can revel in the spirit of the holidays, creating unforgettable memories while finding the perfect gifts for loved ones.

The Mytheresa x Hani's Holiday Gift Shop is open daily from 11:00 AM to 7:00 PM, giving visitors ample opportunity to immerse themselves in this whimsical world. Whether you're seeking the latest must-have fashion item or a sweet treat that brings back childhood memories, this pop-up shop promises an exceptional experience that marries joy and luxury, making it a must-visit this holiday season.

As the holiday season approaches, the collaboration between Mytheresa and Hani's Bakery stands out as a beacon of festive cheer, offering a unique shopping experience that combines the best of both worlds in the vibrant streets of New York City.