Hisense Display Technology Enhances VAR Experience at FIFA Club World Cup 2025
Hisense Display Technology and VAR at FIFA Club World Cup 2025
In an exciting development, Hisense, the renowned global brand in consumer electronics and home appliances, has unveiled its state-of-the-art display technology that supports VAR (Video Assistant Referee) at the FIFA Club World Cup 2025™. This premier event, showcasing the world’s best football clubs, will tap into Hisense’s cutting-edge technology to enhance officiating and viewer experience.
The application of Hisense’s advanced screens, located in the Video Assistant Referee (VAR) room at the International Broadcast Centre (IBC), is a landmark moment in the world of sports technology. These high-performance displays require exceptional standards, including ultra-high definition, color accuracy, and real-time response capabilities. With Hisense’s innovation, viewers will enjoy incredibly crisp and immersive visuals that amplify every match’s excitement.
This initiative marks a historic first for FIFA, as it has granted exclusive VAR screen branding rights to a partner, underscoring Hisense’s growing stature as a reliable supplier of professional display equipment for elite sports. The VAR system's demands have led to Hisense creating solutions that ensure every detail of gameplay is visible with unparalleled fidelity, facilitating referees' crucial decision-making processes.
Beyond the VAR room, Hisense's significant presence extends to stadiums, featuring dynamic LED perimeter boards and massive format screens, prominently displaying messages like “HISENSE 100” TV, “GLOBAL No.1”, and “#RGB-MiniLED TV.” These visuals not only symbolize Hisense’s commitment to technological excellence but also reinforce its leading position in the international market. Notably, the company stands out in innovations such as oversized 100-inch televisions and advanced RGB-MiniLED displays.
As football fans from around the globe tune in to the FIFA Club World Cup 2025, Hisense aims to elevate the viewing experience whether in the stadium, VAR room, or at home. The company's innovation at the heart of the game enables every spectator to savor the moment, blending technology with sports in an unprecedented way.
About Hisense
Founded in 1969, Hisense has emerged as a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries. The company specializes in delivering high-quality multimedia products, home appliances, and smart IT solutions. According to the market research firm Omdia, Hisense ranks second globally in total TV shipments (2022-2024) and claims the top position in the sector of televisions 100 inches and larger (2023-Q1 2025). As the first official partner of the FIFA Club World Cup 2025™, Hisense is firmly committed to global sports partnerships, aiming to connect with audiences worldwide.
With its advanced display technology at the forefront, Hisense continues to push boundaries in enhancing how fans engage with sports, combining technological innovation with a passion for excellence.