A RESTAURANT FOODS: A New Online Store for Culinary Excellence

A RESTAURANT FOODS: A Culinary Game Changer

On September 8, the online store "A RESTAURANT FOODS" (ARF) opened its doors to restaurants looking for top-quality ingredients and culinary inspiration. Managed by TP Tokyo Co., Ltd., based in Shibuya, Tokyo, ARF aims to bridge the gap between chefs and top-notch food producers, all while addressing the challenges faced by restaurants today.

Background of the Launch

In the wake of the pandemic, restaurants are grappling with numerous challenges, such as attracting customers, ongoing labor shortages, rising ingredient prices, and menu stagnation. To thrive and innovate, it is vital for these establishments to differentiate themselves. ARF emerges as a solution, offering valuable information and high-quality ingredients to help chefs create enticing menus while driving customer engagement.

To ensure a robust foundation for ARF, renowned chef Toru Wachi, owner of the esteemed Ginza restaurant "Mardi Gras," played a crucial role in selecting premium beef directly from its source. The advisory board also includes distinguished French Chef Yasuyuki Muto and chef Erika Kishimoto, ensuring that ARF is well-equipped to meet the needs of modern restaurants with quality produce and insightful resources.

Unique Features of ARF

ARF prides itself on curating products based on the intrinsic deliciousness and freshness that comes from direct sourcing. The store features ingredients from dedicated producers who prioritize quality. For instance, vegetables grown using minimal pesticides and fertilizers, beef raised in stress-free environments with 100% domestic feed, and seafood preserved with unique methods to ensure freshness. Each ingredient is designed to inspire chefs and articulate value that resonates with diners.

Some exciting offerings include:

- Seasonal vegetable sets (5-7 varieties) from Ogawamachi, Saitama
- Yamagata beef sirloin (2kg) fed exclusively on domestic feed
- Seasonal seafood sample sets from Akashiura fishing port, Hyogo
- Wild boar sausages from Kamogawa, Chiba

Moreover, the platform includes a web magazine that shares stories about the producers visited, alongside helpful insights and recipes drawn from popular restaurants, ensuring a rich source of content that chefs can utilize for menu development.

Future Prospects

Looking ahead, ARF plans to expand its product range further and develop original items, alongside collaborations with restaurants, producers, and kitchenware manufacturers. This includes potential events and partnerships with top chefs for culinary supervision, production assistance, and even matching investors with restaurant projects.

Brand Statement

A RESTAURANT FOODS is dedicated to enhancing the culinary artistry of chefs. Good ingredients stimulate a chef's creativity, leading to dishes that delight diners. Across Japan, countless unique ingredients await discovery, and producers committed to quality are ready to share their passion. We are here to scout these exceptional ingredients on behalf of busy restaurants and aid in building better dining experiences.

About TP Tokyo

With the motto "We plan for well-being," TP Tokyo boasts extensive experience collaborates with major retailers and restaurants on branding, packaging, and more. During the pandemic, TP Tokyo addressed the issues faced by restaurants by launching the sustainable takeaway packaging store "TAKE PACK."

For more information, visit our website or follow us on Instagram @arestaurantfoods.