Merit Financial Advisors Expands Client Services with Mennenga Tax & Financial Acquisition in Wisconsin

Merit Financial Advisors Expands Client Capabilities with Acquisition of Mennenga Tax & Financial

Madison, Wisconsin — November 7, 2025 — In a significant move to enhance its service offerings, Merit Financial Advisors, based in Georgia, has announced its acquisition of Mennenga Tax & Financial. This partnership is part of Merit's strategy to provide more comprehensive financial solutions tailored for high-net-worth clients and those navigating life transitions.

The acquisition brings in an impressive $715 million in assets and bolsters the firm’s wealth management services and tax planning expertise. Mennenga Tax & Financial, located in Madison, Wisconsin, is recognized for its integrated approach to wealth management, estate planning, and tax strategies, making it an ideal fit for Merit’s mission of holistic financial guidance.

With this partnership, clients of Mennenga can expect enhanced technology, expanded resources, and improved marketing tools, which are essential for continuing growth and superior client service. Meanwhile, Merit is set to strengthen its wealth management capabilities through the increased knowledge and experience reflected in Mennenga's team.

Marshall Mennenga, the founder of Mennenga Tax & Financial, will step into the role of Wealth Manager, Tax Advisor, and Partner at Merit, bringing along over 35 staff members, including 20 credentialed Enrolled Agents. This addition is seen as a giant leap forward in Merit's commitment to holistic financial planning.

Zach Mersberger, Managing Principal and Partner at Merit Financial Advisors, commented on the acquisition: "The addition of Mennenga reflects our continued focus on providing holistic financial planning that creates more value for our clients. The tax planning experience that Marshall and his team bring will augment our approach and allow us to serve clients in a more comprehensive manner."

This acquisition marks Merit's fifty-first purchase and follows the recent partnership with Obsidian Planning Solutions, which contributed $476 million in assets and expanded their business succession planning capabilities.

As Marshall expressed, partnering with Merit was a strategic decision. "As we assessed the future of our firm, it became apparent that aligning with Merit would enhance our client services while remaining steadfast to our values. Merit brings operational excellence, best-in-class technology, and a strong client-centric culture, making them the perfect partner for us."

The acquisition transaction was completed on October 31, 2025. FP Transitions, an advisory firm focused on the wealth management sector, facilitated the transaction. The specific financial and legal terms of this agreement have not been disclosed.

About Merit Financial Advisors

Merit Financial Group, LLC, also known as Merit Financial Advisors, is a national wealth management firm aimed at enhancing the lives of its clients. With a mission to transform the client experience, Merit operates over 40 offices nationwide, managing a significant $19.94 billion in assets as of June 30, 2025. The firm supports both independent broker-dealer models and registered investment advisors (RIAs). For further details, visit www.meritfinancialadvisors.com.

About Constellation Wealth Capital

Constellation Wealth Capital is an alternative asset management platform dedicated to the wealth management sector, offering flexible capital solutions and strategic advisory support to enhance growth and create long-term value. To learn more about their services, visit www.ConstellationWealthCapital.com.