Exciting News from Lulumerry
The popular lingerie brand
Lulumerry, produced by the renowned content creator
Runa, has officially announced its participation in the
Tokyo Girls Collection 2025 A/W event. This will mark Lulumerry’s first runway show, scheduled for September 6th, 2025, during a celebratory year for the event as it reaches its 20th anniversary.
Lulumerry’s collection is not just about beautiful designs, but it’s also a brand that resonates with the everyday lives of women, especially among the Z and millennial generations. The brand’s concept of adding a sprinkle of excitement to daily life has gained significant traction, making it a beloved choice. As Lulumerry approaches its second anniversary in October 2025, the upcoming appearance at TGC is a significant milestone.
During the show, attendees will experience a mix of new lingerie pieces that reflect both the brand's core concept and its collection theme. Expect a visual feast accompanied by music, showcasing a distinctively girly and captivating atmosphere typical of Lulumerry. Attendees can look forward to surprises during the event, making this an experience filled with cuteness and charm.
Exclusive Pop-Up Event
To celebrate its debut on the runway, Lulumerry will host a pop-up event from September 19th to September 24th at
Shinjuku Lumine Est B1F & 6F. This event will feature the new collection of lingerie pieces showcased at TGC, ahead of their online launch. A total of six new styles will be available for purchase.
Moreover, attendees will have the opportunity to buy limited-edition tickets for photo booths with Runa and obtain exclusive novelty items with their lingerie purchases during this period. The lingerie tickets will be available for pre-sale starting from August 28th at 7:00 PM on the official website.
Special Promotions
For pop-up event customers spending over ¥10,000 (including tax), a special surprise awaits! They will receive a gacha coin, which can lead to either a hair clip in three colors or a limited edition tote bag as a reward.
Runa, who has embraced a new chapter in her life as a mother, expresses her excitement for these upcoming events. “This year has been a time of change for me,” she mentions. “I’m thrilled to return to modeling and introduce our new lingerie that empowers women to feel confident.” She emphasizes that the runway show will allow spectators to appreciate the colors and textures of the lingerie up close.
Starting September 25th at 7:00 PM, the new collection showcased at the runway and during the pop-up will be available for purchase on the official EC site, ensuring that fans do not miss out.
Product Highlights
Here are some highlights from the upcoming collection:
- - Layered Chiffon Ribbon Bra & Shorts (Pink/Ivory) - ¥4,600 (tax included ¥5,060)
- - Ribbon Print Ruffle Bra & Shorts (Ivory/Black) - ¥4,600 (tax included ¥5,060)
- - Tuck Shirt Bra & Shorts (Sax/Ivory) - ¥4,600 (tax included ¥5,060)
- - Velour Ribbon Lace Bra & Shorts (Sax/White) - ¥4,600 (tax included ¥5,060)
- - Flower Print Rib Bra & Shorts (Pink/Gray/Black) - ¥4,600 (tax included ¥5,060)
- - Shimmer Rose Ribbon Bra & Shorts (Brown/Black) - ¥4,600 (tax included ¥5,060)
Visit the official Lulumerry website for more details and updates:
Lulumerry Official Site.
Join Runa on this new journey as she steps into events that mark her progress as both a creator and a new mother, making it an exciting time for her fans and followers.