#Japan #Tokyo #Letra #Mercado Bag

Letra Launches Exciting POP UP SHOPS

Letra, a vibrant brand specializing in Mexican handicrafts, is set to unveil its exciting POP UP SHOP on August 6, 2023. Organized by Sol of Tokyo Co., Ltd., located in Shibuya, Tokyo, this event will take place at three locations simultaneously — a perfect getaway for summer leisure enthusiasts.

At the heart of Letra’s offerings is the Mercado bag, crafted from recycled plastic cords. This innovative design not only provides strength and durability but also makes it resistant to dirt and moisture, making it an ideal companion for beach trips and outdoor activities. Whether you’re enjoying a sunny day at the beach or a picnic in the park, these bags can easily handle the demands of summer adventures.

Messy spills or unwanted dirt? No problem! These Mercado bags can be quickly wiped down with a towel and easily washed with water, then dried in the shade. Their style pairs perfectly with summer beach outfits, adding a splash of color and functionality to your wardrobe.

What is Letra?

Letra debuted in 2014 with a focus on Mercado bags as its primary merchandise. The founder, Masanori Kitajima, was captivated by the lively atmosphere and colorful streets of Mexico during his visits in the late 2000s, where he first discovered these unique bags. Recognizing their potential, he began importing and selling them in Japan.

Since its launch, Letra has steadily increased the awareness and popularity of Mercado bags in Japan, from a mere 1,200 units procured in 2015 to an impressive 35,000 units expected in 2024. The brand aims to provide joy to its customers while supporting traditional craftsmanship and creating training opportunities for inmates in Mexico. Letra’s business model emphasizes sustainability and social responsibility, contributing positively to the lives of artisans and ensuring the preservation of their skills.

POP UP SHOP Details

Shinjuku Takashimaya

• - Duration: August 6 (Wed) – August 19 (Tue)
• - Location: 2F, Shinjuku Takashimaya
• - Address: 5-24-2 Sendagaya, Shibuya City, Tokyo 151-8580
• - Hours: 10:30 AM – 7:30 PM

Visit Shinjuku Takashimaya

Daimaru Kobe

• - Duration: August 6 (Wed) – August 12 (Tue)
• - Location: 1F, Daimaru Kobe
• - Address: 40 Akashi-cho, Chuo Ward, Kobe City, Hyogo 650-0037
• - Hours: 10:00 AM – 8:00 PM

Visit Daimaru Kobe

Kokura Izutsuya

• - Duration: August 6 (Wed) – August 12 (Tue)
• - Location: 1F, Kokura Izutsuya New Building
• - Address: 1-1 Funabacho, Kokura-kita Ward, Kitakyushu City, Fukuoka 802-8511
• - Hours: 10:00 AM – 7:00 PM

Visit Kokura Izutsuya

Letra’s POP UP SHOP will feature a variety of items ranging from original designs to limited-edition, one-of-a-kind Mercado bags. This is a fantastic opportunity to find your favorite piece in person, so be sure to stop by and explore the selection on offer.

You can also visit the Letra Official WEB SHOP and check the POP UP SHOP Schedule.

Company Overview

• - Company Name: Sol of Tokyo Co., Ltd.
• - Business Activities: Women’s apparel and fashion accessories
• - Brands Operated: Letra, flower
• - Established: August 1998
• - CEO: Masanori Kitajima