#USA #Boulder #Retail Media #Sovrn #Brian Monahan

Brian Monahan Becomes a New Board Member at Sovrn

Sovrn, a prominent publisher technology platform, has announced the appointment of Brian Monahan to its Board of Directors. As a leading figure in the retail media sector, Monahan's arrival is particularly timely, coinciding with Sovrn's recent advancements in advertising and digital commerce solutions.

A Wealth of Experience

Monahan, currently serving as the Global Client President and Head of Retail Media Solutions for dentsu, has a robust background in transforming brand and retailer relationships. His leadership at dentsu has been instrumental in facilitating over $1 billion in retail media purchases, showcasing his ability to drive significant growth through innovative strategies. Prior to his role at dentsu, he played a crucial part at Pinterest as the Head of Retail Vertical Strategy, contributing to the company's advertising and commerce revenue surge leading up to its IPO. His experience at Walmart.com as Vice President of Marketing further solidifies his deep understanding of marketing and retail media monetization.

Insights into Consumer Behavior

Monahan emphasizes the importance of Sovrn's longstanding publisher relationships, which grant the company valuable insights into consumer behavior at scale. He noted that Sovrn's investments in affiliate commerce and programmatic advertising enable them to provide distinct differentiation and enhanced performance for advertisers. Monahan expressed enthusiasm about contributing to Sovrn's innovative strategies within the retail media space.

"Sovrn has deep and enduring publisher relationships giving them insight into consumer behavior at scale. The investments they've made into affiliate commerce and programmatic advertising position them to bring real differentiation, performance and value to the buy-side," Monahan stated.

Strengthening Governance and Strategy

Walter Knapp, CEO of Sovrn, highlighted the significance of Monahan's expertise in positioning Sovrn for ongoing success. His insights will be particularly valuable as Sovrn continues to roll out innovative offerings, such as the newly launched Commerce Audiences, designed to allow advertisers to target in-market shoppers effectively. The addition of Monahan is expected to strengthen the company's governance and strategic direction, ensuring it remains at the forefront of the rapidly evolving digital landscape.

Sovrn's Commitment to Publishers

Sovrn's core mission is to empower publishers and content creators by providing them with cutting-edge advertising, affiliate marketing, and data products. With a client base spanning over 80,000 websites, mobile apps, and CTV channels, Sovrn reaches an impressive 500 million active consumers each day. The company is recognized for its commitment to transparency and fraud prevention, receiving accolades from industry bodies such as IAB and TAG. Based in Boulder, Colorado, with additional offices in New York and London, Sovrn continues to establish itself as a trusted leader in publisher technology.

Looking Ahead

With Monahan on board, Sovrn is poised to enhance its retail media capabilities and explore further technological developments. As the digital advertising environment continues to evolve, his strategic contributions will be essential for driving growth and innovation. The company looks forward to leveraging his expertise as it navigates the complexities of the retail media landscape and continues to foster growth for publishers and advertisers alike.

For more information on Sovrn and its offerings, visit sovrn.com.