Experience the Timeless Elegance of AUBRIOT at Upcoming Pop-Up Shops

AUBRIOT Pop-Up Shop Announcement

This September, the luxurious brand AUBRIOT, under the World Group's Fields International, will host a limited-time pop-up shop at two prominent department stores in Tokyo. From September 6th, the pop-up will be welcomed at Matsuzakaya Nagoya, and from September 12th through October 31st, it will be located at Matsuya Ginza. For more details, visit BRAND NEWS.

AUBRIOT is known for its concept of creating clothes that maintain their appeal even a decade later. The 2025 Autumn/Winter collection draws inspiration from the keyword “Bourgeois Classic.” This collection marries half-forgotten elegance with sensuality, evoking the allure of Catherine Deneuve from the movie “Hirugao,” combined with the chic styles from the 1970s French fashion scene. The collection features AUBRIOT's signature grey shade, exquisite French lace, glamorous fur coats, and the subtle shimmer of lame jacquard and satin, inviting stylish experimentation with a fresh French chic aesthetic.

2025 Autumn & Winter Collection

The collection includes:

- Coat: ¥198,000
- Pants: ¥75,900
- Blouse Top: ¥41,800
- Blouse: ¥49,500
- Dress: ¥132,000

All prices mentioned are tax-inclusive.

Pop-Up Shop Locations

1. Matsuzakaya Nagoya Store (Indiv) - Untitled
Address: Sakae 3-16-1, Naka Ward, Nagoya
TEL: 050-5785-4372
Duration: September 6th onward

2. Matsuya Ginza (Untitled Salon)
Address: Ginza 3-6-1, Chuo Ward, Tokyo
TEL: 03-3562-0181
Duration: September 12th to October 31st

AUBRIOT 2025 Autumn & Winter Mood

This season’s mood, 'Bourgeois Classic,' explores the elegance of the 1970s bourgeois style, notably influenced by the sensual outfits seen on Catherine Deneuve in “Hirugao.”
The collection highlights AUBRIOT's signature color grey, complemented by a reserved color palette featuring plaid patterns. The collection incorporates high gauge and Italian Shetland knits to create comfortable pieces, along with voluminous collarless coats that truly embody Parisian chic.

Delicate French lace and luxurious fur coats create a striking allure, while the muted glimmer of lame jacquard and satin lends a luxe accent to daytime wear.
The subtle hues combined with textured elements result in soft hourglass silhouettes tailored to perfection, blending conservative patterns with glamor, allowing the modern woman to enjoy her diverse style choices in a sophisticated French way.

Brand Overview

Brand Name: AUBRIOT
The name AUBRIOT comes from Rue Aubriot, a stunning street in the 4th arrondissement of Paris known for its 18th-century stone buildings and rich artistic history, having been home to notable artists such as Helmut Newton.

Brand Concept: AUBRIOT embodies elegance and unbalance, creating collections for the modern woman who appreciates style and durability.
Offering clothes meant to last, these are pieces that one can cherish for years to come.

Target Audience: AUBRIOT focuses on women who prioritize timeless fashion over temporary trends, seeking those truly exceptional pieces that they can cherish for years.

Price Range:

- COAT: ¥120,000~
- JACKET: ¥60,000~
- ONE-PIECE: ¥40,000~
- BOTTOMS: ¥35,000~
- KNIT: ¥35,000~
- BLOUSE: ¥35,000~
- CUT & SEWN: ¥15,000~

Locations: AUBRIOT will be featured in department stores, fashion buildings, and their official e-commerce site.