#Japan #Tokyo #SHIRO #Peach Peony #Loss Flower

Discover SHIRO's Latest Limited Fragrance: Peach Peony

As spring approaches, SHIRO unveils its new limited fragrance, Peach Peony. This scent, a delightful blend of fresh fruits and elegant florals, embodies the essence of springtime freshness. It’s a captivating addition to the established Peony fragrance that SHIRO has been offering as a seasonal showcase since 2016.

Initially released under the brand name 'shiro' in 2016, the Peony fragrance garnered a devoted following, becoming a staple in SHIRO’s collection. Revived as a limited edition in 2020, the Peony scent, reminiscent of blooming peonies, quickly won the hearts of many fragrance enthusiasts. With the launch of Peach Peony,SHIRO aims to retain the enchanting mood of Peony while introducing a fresh and vibrant interpretation.

Scent Profile

Peach Peony features a unique olfactory experience, merging the charming notes of peach and apple in the opening with the graceful floral heart notes of peony, rose, and orange blossom. The fragrance deepens into an alluring base enriched with white musk and sandalwood, providing a lingering sweetness that wraps around you, making it ideal for any occasion.

A Diverse Product Lineup

The Peach Peony collection features five diverse products:

1. Peach Peony Eau de Parfum (40mL) - Priced at ¥4,180 (tax included), this elegant fragrance envelops you with its floral-fruity scent, leaving a soft trail reminiscent of summer breezes.
- Scent Longevity: Approximately 5-6 hours.
- Usage Instructions: Spray at a distance of about 15 cm from the skin, avoiding proximity to flames.

2. Peach Peony Hand Serum (55g) - Costing ¥3,300 (tax included), this hand serum infuses moisture into your skin, featuring ingredients like aloe vera and olive oil for enhanced hydration.
- Application: Massage into dry areas, providing hydration as you enjoy the delicate scent.

3. Peach Peony Fragrance Oil (20mL) - Retailing at ¥2,640 (tax included), this versatile oil can be used with aroma stones or in baths, creating a soothing ambiance at home.
- Lasting Aroma: Enjoy up to half a day with just six drops.
- Note: Avoid using with oil burners or diffusers due to alcohol content.

4. Peach Peony Fragrance Oil & Dry Flowers - Priced at ¥3,300 (tax included), this kit includes dry peony flowers and a fragrance oil that allows you to mix visual beauty with aromatic enjoyment.
- Crafted with Love: The flowers are sourced from RIN Inc., which rescues beautiful flowers that would otherwise be discarded, embracing an eco-friendly ethos.

5. Peach Peony Fragrance Diffuser (180mL) - At ¥4,510 (tax included), this diffuser infuses your space with the memorable scent, adjustable in intensity according to the number of sticks used.
- Usage Duration: Approximately 2 months with proper care.

Ideal for Any Occasion

Peach Peony is a versatile fragrance that resonates with a wide range of age groups, making it a fantastic choice for personal use or as a thoughtful Mother's Day gift. Explore and find your favorite item from this exquisite collection, perfect for embracing the blossoming season.

Upcoming Events

Mark your calendars:
April 18, 2025 - SHIRO Membership Program, ‘FAST RESERVE’ begins for early access orders.
April 24, 2025 - Peach Peony hits the SHIRO online store and all national direct-operated shops at 10:00 AM.

Why Choose SHIRO?

Founded on the simple principle of creating products we would personally love to use, SHIRO continues to advocate for ethical practices and environmental sustainability. With products designed to enhance beauty and well-being, SHIRO stands out not only in Japan but also on global platforms.

Operating a range of lifestyle brands, from SHIRO LIFE to hotel offerings, the company is committed to a zero-waste future with initiatives like the SHIRO Reuse Project, aiming to find new values in used glass containers. With our commitment to sustainability and innovative design, there’s always something beautiful blooming at SHIRO.

About Loss Flower®

Loss Flower® represents flowers that, whilst still stunning, face disposal. This initiative by RIN Inc. aligns perfectly with SHIRO’s own sustainability philosophy. Together, they breathe new life into these beautiful blooms, ensuring a brighter future.

Experience the allure of SHIRO's Peach Peony and celebrate the coming of spring while embracing beauty and sustainability like never before.