#Japan #Tokyo #Qoo10 #Beauty Event #MEGA COSME LAND

Qoo10 Hosts MEGA COSME LAND 2025: A Celebration of Beauty

On October 4th and 5th, 2025, eBay Japan LLC held the much-anticipated offline beauty event, 'MEGA COSME LAND 2025,' at the Ariake GYM-EX in Tokyo. Following the success of the inaugural event in 2024, this year showcased its largest scale yet, catering exclusively to beauty enthusiasts.

A Grand Invitation

More than 200,000 applicants registered for the event, and from this pool, 20,000 lucky individuals were randomly selected to attend free of charge. From the moment attendees walked through the gates, they were greeted with a vibrant atmosphere buzzing with excitement and opportunity to explore. Every visitor had access to an impressive lineup of 54 brands, including 42 established favorites and 12 debuting brands, enriching their experience with a wide array of popular and new beauty products.

Immersion in Beauty Trends

Visitors were treated to a comprehensive beauty experience, featuring hands-on trials of various products from both established names and new entrants. Moreover, attendees could participate in engaging activities such as games and roulette, which kept the spirit lively and ensured that everyone could interact with the brands on a personal level. To top it off, every attendee received a special 'MEGA KIT' box filled with beauty samples, allowing them to continue the exploration of new products at home.

A Showcase of Prominent Brands

Among the standout brands featured at MEGA COSME LAND 2025 were:

• - 3ce
• - AMORE PACIFIC JAPAN
• - BANILA CO
• - CLIO
• - VT COSMETICS

These brands drew significant attention due to their innovative products and well-crafted marketing strategies that resonate with beauty enthusiasts.

Mega Debut Brands

The event also spotlighted 12 new brands making their debut, showcasing fresh perspectives and innovative products. Brands like APERIRE, CHARDE, and moonshot were able to capture the interest of attendees, making a bold entry into the highly competitive beauty market.

This emphasis on both established and new brands underscores Qoo10's commitment to being at the forefront of beauty trends and consumer engagement, presenting a diverse range of options for attendees.

Qoo10's Future Vision

Qoo10 continues to lead as a dynamic online shopping platform dedicated to delivering fun and joy with every shopping experience. The success of 'MEGA COSME LAND 2025' illustrates their dedication to enhancing consumer engagement and showcasing the latest in beauty innovations. As they move forward, Qoo10 aims to develop further initiatives that enrich shopper experiences and celebrate the joy of makeup and beauty.

Event Summary

• - Name: MEGA COSME LAND 2025
• - Organizer: eBay Japan LLC
• - Date: October 4-5, 2025
• - Location: Ariake GYM-EX, Koto-ku, Tokyo
• - Participating Brands: 54 (42 exhibitors + 12 new brands)
• - Entry Method: Invitation-only via lottery (20,000 free invitations)
• - Total Attendees: 20,000 across two days

As Qoo10 continues to innovate and expand its offerings, this event represents just one of the many ways they are changing the beauty shopping landscape, eager to take their customers on a journey through beauty like never before.

For more information, visit Qoo10's official website at www.qoo10.jp.