#Japan #Kyoto #Wacoal #Wireless Bra #Small Look Bra

Discover the New Wireless Bra from WACOAL

WACOAL, a leading Japanese lingerie brand, has seen significant success with its long-standing series, the "Small Look Bra," which has surpassed 2.4 million units in sales since its launch. As consumer preferences evolve, the company is excited to introduce a new wireless version of their popular line. Set to launch exclusively on the WACOAL Webstore on December 18, 2025, this innovative product aims to provide comfort without compromising on style, particularly for women with larger busts.

Responding to Consumer Needs

The "Small Look Bra" series has garnered a loyal following by addressing a common issue faced by many women: the desire to minimize the appearance of a large bust. The new wireless option was developed in direct response to feedback from customers who expressed a need for a comfortable yet effective fit that supports their unique bodies. In recent years, demand for wireless bras has surged, presenting WACOAL with an opportunity to expand its offerings further.

Through a comprehensive survey conducted in February 2025, over 300 women highlighted the need for a wireless bra that fits larger busts effectively. WACOAL’s designers responded by utilizing high-density non-woven fabric throughout the under-bust area. This innovative design helps lift the bust from below, allowing for a flattering silhouette without the discomfort commonly associated with traditional wired bras.

Features of the New Wireless Bra

The new "Small Look Wireless Bra" integrates various design features to enhance user experience. It employs a power net that wraps around the cup, pulling the bust toward the center and reducing its height while preventing spillage on the sides. This results in a sleek appearance under clothing, making it an ideal choice for women looking to wear fitted tops or sheer fabrics without hesitation.

Since introducing the wireless variation, WACOAL now offers a trio of options within the "Small Look Bra" series: wired, wireless, and bralette styles. This comprehensive range ensures that women can choose the best fit for their needs, whether they prioritize support, style, or sheer comfort.

Inclusive Size Range and Pricing

The product boasts an inclusive size range, which includes D cups in sizes 70, 75, 80, and 85, along with E, F, G, and H cups available in 65, 70, 75, 80, and 85. Priced starting at 5,500 yen (approximately $37), the new offerings complement the existing lineup which includes both wired and wireless options designed to meet diverse customer needs.

The colors available are timeless black and a delicate pink-beige, ensuring that these pieces can be styled effortlessly with any ensemble.

Wider Product Line for Improved Choice

WACOAL has increased its variety by providing additional recommended products for customers seeking to enhance their wardrobe without sacrificing comfort. This includes other styles under the "Small Look" branding that cater to the need for a streamlined silhouette, such as basic and lace variants, as well as stylish bralet tops. All these products are tailored specifically for women with larger busts, allowing them to navigate trends confidently.

Final Thoughts

The introduction of the new wireless bra not only exemplifies WACOAL’s commitment to addressing the evolving needs of its customers but also reinforces its position as a leader in the lingerie market. As the demand for comfortable and stylish options continues to rise, WACOAL stands ready to deliver, helping women embrace their bodies with confidence and grace.

Explore the new wireless options and the full collection available exclusively at the WACOAL Webstore.