#Japan #Tokyo #Yahoo! Flea Market #character products #trending items

Yahoo! Flea Market's Rapidly Rising Search Rankings for 2025

LINE Yahoo, the company behind Yahoo! Flea Market, has announced the results of its "Rapidly Rising Search Rankings for 2025." This annual report captures the most searched keywords across five distinct categories: characters, toys, game software, random goods, and cosmetics/hair care. The data was collected from January 1 to November 12, 2025.

As of August 2025, Yahoo! Flea Market has achieved a remarkable milestone with over 30 million total downloads. The platform sees approximately 10 million active users each month, reflecting its continuous growth and the broader appeal of its services. This flea market app offers a user-friendly interface, making it accessible for a wide range of users.

The rankings reflect what users felt interested in over the past year, serving as indicators of trending items in the marketplace. The year 2025 showcased a variety of intriguing trends among search behaviors, with popular characters from social media and long-loved series being reimagined and re-released, making them increasingly sought after.

Character Category

The character category demonstrated significant growth in search numbers, as users turned to Yahoo! Flea Market to find plush toys and merchandise related to their favorite characters. This indicates a growing desire to incorporate beloved characters into their daily lives. Here are the top searches in this category:
1. Rabubu
2. Myakumyaku
3. Italian Brain Rot
4. Crybaby
5. Puppet Sunsun

Toy Category

Nostalgia and collectibility played a major role in boosting searches for Bond Drop Seal, which claimed the top spot. Old favorites like B-Daman and Tamagotchi also experienced a comeback, thanks to the introduction of new and enhanced series versions. The top toy searches were:
1. Bond Drop Seal
2. B-Daman
3. Melody Joy Squeeze
4. Tamagotchi Paradise
5. Linked Travelers

Game Software Category

In the realm of gaming, newly released titles and remakes dominated the rankings. Users frequently turned to Yahoo! Flea Market to find out-of-print titles and special edition games that are often hard to come by. The top searched titles were:
1. Monster Hunter Wilds
2. Dragon Quest III (Switch)
3. Donkey Kong Bonanza
4. Raging Loop
5. Mario Party Jamboree

Random Goods Category

In addition to the popular ‘Ichiban Kuji’ lottery, the long-selling candy Bikkuriman Chocolate's 40th Head made it to the rankings. Random goods have consistently been a favored category among Yahoo! Flea Market shoppers. The top searches included:
1. Chiikawa Ichiban Kuji
2. Hunter x Hunter Ichiban Kuji
3. Bikkuriman Chocolate 40th Head
4. Mrs. Green Apple Ichiban Kuji
5. Attack on Titan Ichiban Kuji

Cosmetics & Hair Care Category

The most sought-after product in the cosmetics section was the new autumn/winter release, Cezanne Tone Filter Highlight. This item soared in popularity primarily through discussions on social media, resulting in a surge in searches. Additionally, the men's all-in-one cream Chelar Falco reflected rising interest in men's skincare. The top searches included:
1. Cezanne Tone Filter Highlight
2. ReFa Comb
3. Orelie Cleansing
4. Yuriiro Oil
5. Chelar Falco

With its mission to create a "WOW" lifestyle platform and deliver daily surprises, LINE Yahoo is dedicated to enhancing the effectiveness of Yahoo! Flea Market. The platform provides advantages like low sales fees, quick sales process, and smooth transactions to ensure users enjoy a safe and reliable buying and selling experience.