Emergent Media and Pacifico Beer Launch Innovative Social Campaign for Adventure Enthusiasts
In a dynamic partnership, Emergent Media and Pacifico Clara have initiated an ongoing social media campaign designed to engage audiences from May through October this year. The creative endeavor shines a light on well-loved cultural and sporting events that resonate with high-energy adventurers, particularly in California and beyond.
The campaign is executed across several key events, including BottleRock Napa Valley in California, GoPro Mountain Games in Colorado, the US Open of Surfing in California, Coastal Edge East Coast Surfing Championships in Virginia, and Fleet Week San Francisco. Emergent Media utilized its own proprietary channels, which include platforms named Paradise, Surfers, and California Love, to maximize awareness and engagement while effectively driving high-volume traffic.
At BottleRock, Pacifico made history as the first sponsor of Emergent’s innovative video series, BKTLST, which offered captivating festival content specifically tailored for audiences in Northern California. Highlighting the brand sponsorship, engaging listicle-style videos aimed at outdoor enthusiasts showcased Pacifico at the GoPro Mountain Games. The beach culture was celebrated at the US Open of Surfing through archival surf footage and fresh content aimed at enhancing brand loyalty, while the Coastal Edge championships leveraged similar strategies to elevate brand visibility in Virginia Beach's surf scene. October will mark Pacifico's exciting debut as the sponsor for a creator-led social media video at the upcoming Fleet Week.
To ensure lasting impact, Emergent Media devised custom retargeting audiences on Meta, strategically keeping Pacifico beer at the forefront of consumers' minds throughout each event. The outcomes of this campaign far exceeded initial expectations. The campaigns reported a dramatic increase in brand awareness, significantly more impressions and reach than anticipated. Engagement rates on paid media surpassed existing benchmarks, indicating strong audience interest. Video view-through rates astonished, exceeding benchmarks by more than double, showcasing a growing interest in both the brand and its content.
As Matt Muir, Emergent's VP of Brand Partnerships articulated, “The adventurous spirit of Pacifico resonates deeply with our community. By merging festival culture, surf heritage, and action-sports storytelling, we successfully connected Pacifico to audiences who crave these experiences.” This campaign exemplifies Emergent Media’s multifaceted approach that integrates authentic content with targeted outreach, yielding measurable growth and enhanced brand affinity.
Originating in Mazatlán, Mexico, in 1900, Pacifico Clara® is renowned for its crisp, refreshing flavor and is a beloved choice among beer enthusiasts, particularly Californian surfers who have long cherished its vibrant essence. This collaboration not only highlights the cultural significance of Pacifico but also affirms the brand's commitment to adventure and exploration.
About Emergent Media: Emergent Media stands as a creator-led digital publishing powerhouse and branded content studio, tapping into a global community of creators to produce and circulate beloved content for brands and audiences alike. For more information, visit thisisemergent.com.
The campaign is executed across several key events, including BottleRock Napa Valley in California, GoPro Mountain Games in Colorado, the US Open of Surfing in California, Coastal Edge East Coast Surfing Championships in Virginia, and Fleet Week San Francisco. Emergent Media utilized its own proprietary channels, which include platforms named Paradise, Surfers, and California Love, to maximize awareness and engagement while effectively driving high-volume traffic.
At BottleRock, Pacifico made history as the first sponsor of Emergent’s innovative video series, BKTLST, which offered captivating festival content specifically tailored for audiences in Northern California. Highlighting the brand sponsorship, engaging listicle-style videos aimed at outdoor enthusiasts showcased Pacifico at the GoPro Mountain Games. The beach culture was celebrated at the US Open of Surfing through archival surf footage and fresh content aimed at enhancing brand loyalty, while the Coastal Edge championships leveraged similar strategies to elevate brand visibility in Virginia Beach's surf scene. October will mark Pacifico's exciting debut as the sponsor for a creator-led social media video at the upcoming Fleet Week.
To ensure lasting impact, Emergent Media devised custom retargeting audiences on Meta, strategically keeping Pacifico beer at the forefront of consumers' minds throughout each event. The outcomes of this campaign far exceeded initial expectations. The campaigns reported a dramatic increase in brand awareness, significantly more impressions and reach than anticipated. Engagement rates on paid media surpassed existing benchmarks, indicating strong audience interest. Video view-through rates astonished, exceeding benchmarks by more than double, showcasing a growing interest in both the brand and its content.
As Matt Muir, Emergent's VP of Brand Partnerships articulated, “The adventurous spirit of Pacifico resonates deeply with our community. By merging festival culture, surf heritage, and action-sports storytelling, we successfully connected Pacifico to audiences who crave these experiences.” This campaign exemplifies Emergent Media’s multifaceted approach that integrates authentic content with targeted outreach, yielding measurable growth and enhanced brand affinity.
Originating in Mazatlán, Mexico, in 1900, Pacifico Clara® is renowned for its crisp, refreshing flavor and is a beloved choice among beer enthusiasts, particularly Californian surfers who have long cherished its vibrant essence. This collaboration not only highlights the cultural significance of Pacifico but also affirms the brand's commitment to adventure and exploration.
About Emergent Media: Emergent Media stands as a creator-led digital publishing powerhouse and branded content studio, tapping into a global community of creators to produce and circulate beloved content for brands and audiences alike. For more information, visit thisisemergent.com.
Topics Entertainment & Media）
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