#Japan #Tokyo #SNIDEL #UV Protection #Rinka Kumada

Discover the New SNIDEL UV PROTECT Collection

On April 25, 2023, renowned women's brand
SNIDEL, operated by Mash Style Lab in Tokyo, will launch its UV PROTECT collection. This collection is designed to provide both style and protection against harmful UV rays, allowing women to enjoy the summer in comfort and confidence.

A New Approach to UV Care

This collection represents a new habit of UV care, where wearing the right clothing becomes a simple and effective way to shield the skin. The highlight of the campaign is none other than Rinka Kumada, a popular actress and model, who effortlessly showcases the collection. With her radiant complexion, Kumada embodies the collection's spirit of beauty and confidence.

Key Pieces of the Collection

The UV PROTECT collection includes a range of stylish items ideal for sunny days. Here's a closer look at some of the standout pieces:

1. UV-Cutting Parka

Designed specifically for sun protection, this parka features a hoodie and thumb holes at the cuffs to enhance its protective capabilities. The feminine silhouette allows for easy coordination with various styles, making it a versatile wardrobe addition. Available in four colors—white, silver (with glitter), dark brown, and light pink—this piece combines fashion with function. Price: ¥9,900.

2. PROTECT U Umbrella

Perfect for sunny days, this umbrella boasts a UV cut and light-blocking rate of over 99.9%, as well as a heat-shielding rate of over 46%. It handles both sun and rain, featuring a stunning floral print on the outside and a sleek black coating inside for added coolness. Price: ¥4,400.

3. Freedom-Fit UV-Cutting Pants

These pants offer a stress-free experience thanks to the drawstring waist and plenty of gathers. Not only do they block UV rays and repel water, but they also maintain a fashionable silhouette. They come in the same four colors as the parka. Price: ¥11,880.

4. Bolero Rash Guard

Combining style with functionality, this bolero features UV-cut technology with a soft, lightweight feel. The cropped length enhances your figure, while the drawstring sleeves add a feminine touch. Ideal for layering over swimwear. Price: ¥8,910.

5. UV-Cutting Arm Covers

Made from a unique blend of materials for optimal comfort, these arm covers ensure UV protection without compromising on style. The simple design is elevated with drawstring details and a luxurious finish courtesy of the SNIDEL logo tape. Price: ¥3,190.

6. UV Wide Brim Hat

This wide-brim hat provides 90% UV protection, making it a must-have for hot days. With a lightweight feel and durable fabric, it blocks both wind and UV rays, while the removable SNIDEL logo metal emblem adds a touch of elegance. Price: ¥10,890.

Availability

The UV PROTECT collection will be available for early online purchase from 12:00 PM on April 25 on SNIDEL's official store, as well as on USAGI ONLINE and the MASH STORE app. Nationwide retail sales will commence on May 3.

About Rinka Kumada

Born on February 23, 2001, in Tokyo, Rinka Kumada made her debut as a fashion model in the magazine nicola and is currently active as a model for non-no. She has also starred in several films and TV dramas, showcasing her versatility as an actress.

About SNIDEL

Since its debut on April 9, 2005, SNIDEL has blended street culture with elegance, offering unique styling that emphasizes the beauty of the feminine silhouette. The brand is dedicated to providing fashionable clothing for all women and has expanded its presence both in Japan and internationally.

For more information, visit SNIDEL's official website and follow on Instagram.