#Japan #Tokyo #LaShade #Nail Wellness #Miho Okawara

LaShade Celebrates One Year of Innovation in Nail Culture

As of March 1, 2026, LaShade, a pioneering nail wellness brand, proudly celebrates its first anniversary. Over the past year, LaShade has made significant strides by launching in more than 200 stores domestically and internationally, receiving recognition as one of the 'CULTURE-PRENEURS 30 2025' by Forbes Japan, and opening its flagship location, LaShade Nail Studio Omotesando in Tokyo’s trendy Omotesando district.

Year in Review

Cultural Recognition – Forbes Award

In 2025, Miho Okawara, the Director of LaShade, was honored with the prestigious Forbes Japan 'CULTURE-PRENEURS 30 2025' award. This honor recognizes individuals who create new value in society based on culture and creativity, emphasizing those who are effectively moving culture forward. Miho has gained respect among global artists while working in Los Angeles, cementing her status as an influential figure in the beauty industry.

Forbes Japan highlighted her achievements, noting, "Her success is not solely supported by unique designs and aesthetics; it is also rooted in a craftsman’s pride." LaShade was directly born out of this dedication, merging on-the-ground experience with innovative concepts.

Explore more about her recognition here.

Expansion – Over 200 Locations Worldwide

Currently, LaShade products are featured in over 200 nail salons around the globe. The brand's approach is revolutionary, as it emphasizes non-toxic methods, steering clear from acetone, nail filing, and reliance on harsh acids. Their structure minimizes chemical usage, thus gaining widespread support among both consumers and professionals.

The Launch of LaShade Nail Studio Omotesando

On December 13, 2025, LaShade opened its flagship studio, LaShade Nail Studio Omotesando, in Tokyo. This space is more than just a nail salon; it is an immersive experience where customers can interact with LaShade's philosophy and product offerings firsthand. It serves as an educational hub for nail artists considering integrating LaShade into their practice, as well as a place for consumers to enjoy all the joys of gel nails while minimizing the nail's stress.

Whether you’re a professional in the industry or a nail art enthusiast looking for a more sustainable option, LaShade Nail Studio Omotesando invites all to experience a new dimension of nail treatment. For more information and reservations, visit LaShade Nail Studio. The studio is located at:

〒150-0001 3-11-13 Jingumae, Shibuya, Tokyo 102, Miraié Omotesando

Company Overview

Company Name: AIMO Beauty LABO Co., Ltd.
Address: 7-8-11 Ueno, Taito, Tokyo, 110-0005
CEO: Miho Okawara and Atsushi Ishimaru
Official Website: lashadenails.com

Inquiries

For further information, feel free to reach out via our contact page: Contact Us or through email at [email protected]. Please contact Naruse for assistance.