Planet Fitness Ranks High in Customer Service by USA Today
In a recent announcement, Planet Fitness, one of the largest and most rapidly growing fitness center chains, received prestigious recognition on USA Today’s list for America's Best Customer Service for 2026. Ranking 38th among 750 competing companies, Planet Fitness distinguished itself as the highest-ranking fitness brand in this annual survey conducted by USA Today in partnership with Plant-A Insights Group, which aims to highlight businesses that exemplify exceptional customer service.
The recognition places a spotlight on the dedication and efforts of Planet Fitness team members and franchisees. CEO Colleen Keating remarked that this accolade is a testament to their commitment to creating a welcoming, non-intimidating environment, famously known as the 'Judgement Free Zone'. The goal is not only to provide outstanding service but to ensure every member feels valued and respected.
Planet Fitness stands out in the fitness industry not just for its affordability, with memberships available for as low as $15 per month, but also for the extensive amenities it offers. Every membership includes complimentary fitness training sessions with certified personal trainers and access to a wide variety of strength and cardio equipment.
In a competitive landscape where customer service can make or break a business, Planet Fitness utilizes both customer feedback and public data analysis to enhance its service delivery. The process involved a thorough independent survey which evaluated various metrics from customer experiences, reviews, and measurable service standards. USA Today, alongside Plant-A Insights, compiled a diverse range of service providers, from in-store retail to online platforms, presenting consumers with a comprehensive view of exceptional customer service across industries.
As part of their ongoing mission, Planet Fitness aims to foster an inclusive community where people of all fitness levels can pursue their health and wellness goals comfortably. Their gyms are designed to accommodate individuals seeking not only fitness opportunities but also a supportive environment to thrive.
With over 2,800 locations, many of which operate 24 hours a day, Planet Fitness provides significant convenience for both new and existing members. New members can take advantage of a special offer running until January 9, allowing sign-ups for just $1 down and only $15 monthly. This initiative aims to encourage more individuals to join the fitness movement without financial strain, reinforcing Planet Fitness’s commitment to affordability.
Founded in 1992, Planet Fitness has rapidly expanded its footprint and, as of September 30, 2025, has nearly 20.7 million members. Its growth strategy is largely attributed to its franchise model, with more than 90% of its clubs owned and operated by independent business owners. This enables them to offer tailored experiences that meet local community needs while adhering to the corporate ethos of inclusivity and support.
The full ranking of America’s Best Customer Service 2026 highlights the importance placed on superior customer experiences in today’s marketplace. As more consumers turn to fitness as a component of their health, recognition from reputable sources like USA Today serves not only as validation of efforts but also as an opportunity for businesses to elevate their service strategies further.
For those eager to begin their fitness journeys, Planet Fitness continues as a beacon of accessibility and quality service, reassuring members that their fitness aspirations can be met with the highest levels of support and engagement.
The recognition places a spotlight on the dedication and efforts of Planet Fitness team members and franchisees. CEO Colleen Keating remarked that this accolade is a testament to their commitment to creating a welcoming, non-intimidating environment, famously known as the 'Judgement Free Zone'. The goal is not only to provide outstanding service but to ensure every member feels valued and respected.
Planet Fitness stands out in the fitness industry not just for its affordability, with memberships available for as low as $15 per month, but also for the extensive amenities it offers. Every membership includes complimentary fitness training sessions with certified personal trainers and access to a wide variety of strength and cardio equipment.
In a competitive landscape where customer service can make or break a business, Planet Fitness utilizes both customer feedback and public data analysis to enhance its service delivery. The process involved a thorough independent survey which evaluated various metrics from customer experiences, reviews, and measurable service standards. USA Today, alongside Plant-A Insights, compiled a diverse range of service providers, from in-store retail to online platforms, presenting consumers with a comprehensive view of exceptional customer service across industries.
As part of their ongoing mission, Planet Fitness aims to foster an inclusive community where people of all fitness levels can pursue their health and wellness goals comfortably. Their gyms are designed to accommodate individuals seeking not only fitness opportunities but also a supportive environment to thrive.
With over 2,800 locations, many of which operate 24 hours a day, Planet Fitness provides significant convenience for both new and existing members. New members can take advantage of a special offer running until January 9, allowing sign-ups for just $1 down and only $15 monthly. This initiative aims to encourage more individuals to join the fitness movement without financial strain, reinforcing Planet Fitness’s commitment to affordability.
Founded in 1992, Planet Fitness has rapidly expanded its footprint and, as of September 30, 2025, has nearly 20.7 million members. Its growth strategy is largely attributed to its franchise model, with more than 90% of its clubs owned and operated by independent business owners. This enables them to offer tailored experiences that meet local community needs while adhering to the corporate ethos of inclusivity and support.
The full ranking of America’s Best Customer Service 2026 highlights the importance placed on superior customer experiences in today’s marketplace. As more consumers turn to fitness as a component of their health, recognition from reputable sources like USA Today serves not only as validation of efforts but also as an opportunity for businesses to elevate their service strategies further.
For those eager to begin their fitness journeys, Planet Fitness continues as a beacon of accessibility and quality service, reassuring members that their fitness aspirations can be met with the highest levels of support and engagement.
Topics Health）
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