#Japan #Tokyo #PARADe #Lifestance #Ecoonomy

Lifestance EXPO 2026: A Journey of Connection and Choice

PARADE Inc., based in Nara, Japan, is organizing the third iteration of its pop-up event, Lifestance EXPO, from January 30 to February 1, 2026, at KOkuyo's Tokyo Shinagawa office, THE CAMPUS. This year’s theme is "Connecting, Stopping, and Choosing the Future," aimed at prompting attendees to reflect on their daily choices in buying and working and to articulate what they want to connect with and what they wish to let go.

A New Era of Value

PARADE operates as a community of organizations committed to developing good companies. Currently, it involves 18 companies working together to foster an awareness of consumption and production that serves both individuals and brands. Instead of merely endorsing lifestyles, there is a growing recognition that meaningful behaviors and altruism, which shape our life stances, tie together businesses and individuals.
These elements form the foundation of what we term the Lifestance Economy, a fresh perspective on economic interaction that cherishes shared resources and promotes a vision for the planet and future generations. Each small choice holds significant value and intention, and our goal is to cultivate these subtle wills into a broader movement, celebrating personal choices and companies’ genuine efforts.

In the new quarter-century that lies ahead, it’s crucial to pause and reflect on the essence of these choices. Every iteration has explored pivotal themes, from consumption in the first year to working experiences in the second. This year’s focus invites attendees to contemplate their connections and decide on meaningful exclusions. These countless small decisions ultimately shape our futures. A momentary halt is essential for assessing our true aspirations.

Engaging Programs

Lifestance EXPO 2026 will feature a variety of thought leaders, artists, and practitioners. Participants can engage in discussions, workshops, and markets that emphasize life stance values. This three-day event combines learning and joyful purchasing, providing hints for future lifestyle and work models. The programming includes:

Talk Sessions: Connecting and Stopping Choices

Eight engaging sessions are scheduled, where practitioners, researchers, and philosophers will delve into topics like "What should we stop?" and "Who should we connect with?" These platforms invite attendees to reformulate personal reflections on life and work choices.
Confirmed Guest Speakers Include:

• - TaiTan (Rapper and Creative Director)
• - Yoshihiro Tanikawa (Philosopher)
• - Kota Hikichi (VISIONs CEO / COMMONs Representative)
• - Ryunosuke Fukai (CEO, COTEN)
• - Jun Nakagawa (PARADE CEO)

Market: The Exchange of Connection and Disconnection

A marketplace will gather brands committed to their life stance missions, featuring both longstanding products and those with discontinued sales. This unique opportunity allows attendees to interact with creators and vendors, deepening their understanding of trusted brands.

Workshops: Spaces of Connection and Letting Go

Participants can engage in open dialogues with exhibitors and attendees, reflecting together on the themes of connection and disconnection.

• - Philosophical Dialogue: Led by Reiko Nagai, participants will explore the concept of "letting go" from various perspectives.
• - Tea Ceremony Workshop: Facilitated by Yuta Nishi from Nakagawa Masashichi Shoten, attendees will practice the Japanese tea tradition while discussing connection and letting go.
• - Reading Circle: A casual forum where participants share books they have not yet read and discuss the reasons behind their choices.

The details of ticket sales and additional content will be made public in mid-December, with potential changes to exhibitors and participants communicated in advance.

Event Details

• - Date and Time: January 30, 2026, 13:00-19:00; January 31, 2026, 10:00-18:00; February 1, 2026, 10:00-16:00
• - Venue: KOkuyo Tokyo Shinagawa Office, THE CAMPUS
• - Admission Fee: 500 yen
• - Organized by: PARADE and KOkuyo Inc.
• - Event Partners: Includes INQUIRE Inc., Voicy Inc., Peatix Japan Inc.
• - Event Official Website: Lifestance EXPO 2026
• - For inquiries: [email protected]

By reaffirming our focus on the values that guide us, Lifestance EXPO 2026 is set to be a landscaped forum where meaningful connections are forged, and conscious choices are made. Join us in this exploration!

About PARADE

Established in June 2022, PARADE is a collective of organizations working towards building better companies. Defining "good companies" as those that embody individual virtues such as life stance philosophy, PARADE aims to echo these values through educational sessions, workshops and events like Lifestance EXPO.