Kurasuko's Remarkable Transformation: Boosting Revenue and Efficiency Through AI Implementation

In an impressive feat documented over just one year, Kurasuko Holdings, headquartered in Kanazawa, Ishikawa, has realized groundbreaking advancements through the implementation of Artificial Intelligence (AI). The company has reported an increase in revenue by 200 million yen, a substantial reduction in operational hours by 22,862 hours, and cost savings amounting to 68 million yen. This transition signifies not just an enhancement in productivity, but a transformational shift in the company's operational foundation.

The Start of Kurasuko's AI Era

The push towards AI integration began back in July 2024, when Toyohiro Komura, the company’s president, expressed a firm belief that AI is crucial for corporate survival amidst labor shortages and inflationary pressures. This initiated the installation of Google Workspace (GWS) company-wide and allowed all staff members to start leveraging AI technology, specifically utilizing Gemini AI tools. Behind this move was the stark realization that a significant 80% of labor costs were being consumed by unproductive tasks such as information retrieval and simple clerical operations. With the threat of workforce shortages on the horizon, boosting productivity was deemed an urgent necessity.

Under the banner "AI in All Operations," Kurasuko dedicated itself to comprehensive AI integration, shared success stories in daily morning meetings, and organized regular workshops to assure that everyone in the workforce was well-versed in AI applications. As a result of these concerted efforts, the company not only achieved stellar financial gains but also secured 580 million yen in government subsidies, marking significant progress within just one year of AI implementation.

Kurasuko's Approach to Leveraging AI

Cultivating an AI-Driven Culture

To ensure the widespread adoption of AI, Kurasuko established a structured approach to share AI success stories across all departments. Every morning at the company's all-hands meeting, updates on the latest AI applications and improvements were disseminated, allowing teams to learn from each other's successes. They also implemented a monthly AI utilization meeting that facilitated inter-departmental sharing of effective AI applications, reinforcing the importance of practical AI use in daily operations. This collective sharing culture ensures that the organization remains dynamically updated on AI advancements.

Elevating Employee Training with AI

Kurasuko developed an educational system named “AI Role Play” that captures the wealth of knowledge accumulated over its 62 years in operation. This approach emphasizes both the quality and efficiency of training processes in developing AI-savvy employees. The AI training system was observed to improve conversion rates by 1.4 times, showcasing how AI-enabled evaluations create a supportive environment for young staff members to hone their skills through repeated practice without hesitation.

Additionally, the training timeline was notably shortened by 33%, with supervisor involvement reduced by 83% for guiding new hires. This not only fast-tracked their acclimatization into the workplace but also freed up valuable time for managerial staff, thereby enhancing overall organizational productivity.

AI Practices in the Work Environment

In specific operational practices, Kurasuko has successfully automated and expedited various tasks such as list verification and property description creation. What once took several hours to complete is now achievable in less than ten minutes thanks to AI-driven systems. Furthermore, processes that previously relied on specialized staff or outsourcing, like creating presentation materials and promotional videos, have been internalized, resulting in improved production speeds and cost efficiencies.

Media Spotlight on AI Role Play in Real Estate

Kurasuko's innovative AI Role Play training garnered considerable attention in February 2026 when they were featured on a television show that explored quality improvements in real estate leasing and sales.

Show Title: Alvarez's Sky (BS TV Tokyo)
Synopsis: This program shares successful case studies of small businesses overcoming various challenges to achieve growth and provide insights for enterprise owners looking to navigate their own hurdles. The show is hosted by Akinari Irizaka, a prominent academic in the field of management.
Official Program Website: Alvarez's Sky

Through strategic AI integration, Kurasuko Holdings not only showcases a remarkable pathway for other organizations looking to harness technology but stands as a testament to resilience and innovation in an evolving business landscape.