IGT PlaySports Expands Influence in Nevada with Golden Nugget Casinos Partnership

The world of sports betting in Nevada is on the brink of a transformation as International Game Technology PLC, commonly known as IGT, reveals its strategic partnership with the renowned Golden Nugget Casinos. This collaboration marks an important step in broadening IGT's sports betting technology services, establishing a significant presence across multiple Golden Nugget properties.

The Agreement Breakdown

On February 27, 2025, IGT announced a comprehensive agreement with GN NV Holdings, LLC—the owner and operator of Golden Nugget Casinos. This partnership involves the phased rollout of IGT PlaySports™ to supply both retail and mobile sports betting across three key Golden Nugget locations: Lake Tahoe, Las Vegas, and Laughlin. The first venue, Golden Nugget Casino Lake Tahoe, transitioned to this new betting framework in January 2025, launching with a dedicated retail sportsbook that has already begun to attract bettors eager for the latest offerings.

Following Lake Tahoe, both Golden Nugget Casino Las Vegas and Golden Nugget Casino Laughlin are set to unveil their sports betting operations later this year, beginning with retail options and subsequently introducing mobile betting capabilities to create a more seamless experience for users.

Enhancing the Betting Experience

As sports enthusiasts return to the betting scene, the collaboration promises to enhance their experience significantly. Gerry Del Prete, Chief Operating Officer at Fertitta Entertainment, expressed enthusiasm for the partnership, emphasizing their commitment to providing a top-tier gaming experience through innovative technology and an expansive range of betting options. He remarked, "The seasoned sports bettors in Nevada expect not only variety but also an engaging environment; our focus is to meet those expectations head-on."

Incorporating features such as advanced betting options and real-time updates, IGT PlaySports aims to ensure that both new and seasoned bettors remain engaged and informed. Joe Bertolone, Senior Vice President of Sports Betting at IGT, noted the significance of adding three such prominent casinos to their roster, describing it as a testament to the robustness of IGT’s technology and the dedication of its team.

Self-Service Innovations

To further streamline the betting process, IGT plans to deploy its award-winning QuickBet self-service kiosks throughout the Golden Nugget properties. This is set to not only speed up the betting process but also offer a user-friendly interface designed to cater to bettors' needs. The addition of these kiosks, coupled with the support from IGT's Trading Advisory Services, positions the Golden Nugget Casinos as a cutting-edge destination for sports betting in Nevada.

Recognition and Future Prospects

IGT PlaySports' stature within the industry has already been confirmed, having earned the title of "Sportsbook Platform Provider of the Year" at the 2024 EGR North America Awards. With ongoing developments and the imminent launch of additional features across the Golden Nugget casinos, the future looks promising for IGT and its partners.

In summary, the partnership between IGT PlaySports and Golden Nugget Casinos is set to elevate the sports betting experience in Nevada, merging cutting-edge technology with a customer-centric approach. As the locations gear up for their respective launches, the excitement among local sports bettors continues to grow, heralding a new era for gambling enthusiasts.

For those passionate about sports betting, staying updated with the latest from IGT and the Golden Nugget Casinos promises to be an engaging adventure filled with new features and innovations.

For more information, visit IGT.com or follow IGT PlaySports on LinkedIn for updates and insights into the exciting developments in the sports betting landscape.