Syntax Expands Leadership Team with New Chief Customer Officer for SAP Americas

Syntax Bolsters Leadership with Key Appointment

On January 9, 2025, Syntax Systems, a global leader in technology solutions for cloud applications, made a significant announcement regarding its executive team. Steve Hatcher has been appointed as Chief Customer Officer for SAP Americas, taking on a crucial role in spearheading the growth of Syntax’s Consumer Industry market across North America.

In his new position, Hatcher will not only focus on advancing Syntax's presence in this pivotal sector but will also serve as a key executive sponsor for several strategic engagements. This appointment is seen as a critical step towards enhancing the company’s capabilities in supporting customers and strengthening its partnerships in the industry.

Luc Dubois, CEO of the Americas SAP Business Unit at Syntax, expressed confidence in Hatcher’s expertise and experience. "Steve brings a wealth of experience and his leadership will be instrumental as we expand our presence in the Consumer Industry, not only in North America but globally. His strategic vision and long experience with SAP will play a vital role in aiding our customers’ transformation journeys and ensuring we deliver innovative solutions that drive business success," he said.

Hatcher’s extensive background in the industry positions him uniquely for this role. Before joining Syntax, he was a co-founder of Rizing, a prominent global SAP partner, where he held senior leadership roles including Chief Customer Officer. At Rizing, Hatcher developed and executed a global customer success strategy across various business units and led the company’s consumer industries division, driving significant growth in North America’s retail market. With over 30 years of experience in helping clientele implement SAP solutions, Hatcher has garnered a reputation as a trusted advisor to leading companies in the region.

"I'm honored to join the Syntax team and excited to lead efforts to expand our impact in Consumer Industries," Hatcher stated. He emphasized the importance of Syntax’s strong reputation for innovative solutions that support customer success and expressed eagerness to build on this foundation. Together with his team, Hatcher aims to unlock new growth opportunities and deliver exceptional outcomes for customers across all regions.

This announcement arrives just ahead of the National Retail Federation’s 2025 conference, scheduled for January 11-13, 2025. Syntax plans to showcase its offerings at booth #4625 (Level 3) in the SAP Village during this major industry event, where visitors can meet with SAP retail experts. The conference will provide a platform for Syntax to demonstrate how it can enhance pricing strategies, forecast trends, improve end-to-end supply chain visibility, and facilitate seamless omnichannel experiences that resonate with customers.

About Syntax

Syntax is dedicated to delivering comprehensive technology solutions along with reliable professional, advisory, and application management services to empower businesses in navigating their mission-critical applications in the cloud. With an impressive track record spanning 50 years and a portfolio of over 900 global customers, Syntax specializes in managing and implementing multi-ERP deployments across secure environments, whether private, public, hybrid, or multi-cloud. The company collaborates with technology giants such as SAP, Oracle, JD Edwards, AWS, and Microsoft to provide customers with cutting-edge applications designed for success in today's rapidly evolving enterprise landscape. To learn more about Syntax, visit www.syntax.com.