#Japan #Tokyo #Takayuki Yamada #JT Group #CM Release

JT's New Commercial: "The Way of the Demon Reunited"

On December 2, 2025, JT (Japan Tobacco) will launch the fifth installment of its commercial series highlighting the richness of the heart, titled "The Way of the Demon: Reunited." The series features actor Takayuki Yamada portraying a demon on a journey to discover the true meaning of emotional wealth.

Since starting this campaign last year, JT has been on a mission to encourage people to contemplate what it means to possess a rich heart. Their overarching message is crystal clear: "Emotional richness, more and more." This initiative aims to engage customers and partners while fostering the notion of heart's abundance through various activities.

The previous installments of the series have captured the viewer's attention. In the first, we saw Yamada's character encounter an elderly woman; the second introduced a young girl. With each interaction, the demon began to ask critical questions about emotional wealth. By the third and fourth episodes, the character had become more integrated into human society. He began to not only question emotional richness but also embody it.

The story arc culminates in the upcoming fifth episode, where the demon reunites with the elderly woman. Their connection is profound—having met only once, they share a bond that feels as if time has united them in significant ways. The narrative raises the intriguing question: What will the demon realize about the essence of emotional wealth?

In this new ad, the demon continues his explorative journey, facing a pivotal moment when the elderly woman asks, "Did you find your emotional richness?" His response, "It varies from person to person," reveals his ongoing confusion but also sets the stage for unexpected revelations.

Behind-the-Scenes Insights
The making of this CM is just as captivating as its narrative. Yamada, who has portrayed various characters throughout his career, delivers a heartfelt performance that gradually transitions from confusion to understanding. The elder also plays a vital role, guiding the demon with gentle wisdom that prompts self-reflection. Viewers are encouraged to pay special attention to their exchanges, as they illustrate the complexities of discovering one's emotional wealth.

This CM not only entertains but also invites viewers to consider what emotional richness means to them in a world of diverse perspectives. The journey of the demon symbolizes an ongoing quest that many people resonate with today, emphasizing that emotional wealth varies for everyone.

Meet the Cast
Takayuki Yamada: Born on October 20, 1983, in Kagoshima Prefecture, he made his acting debut in 1999. Since then, he has starred in numerous dramas and movies, making a mark with his versatile performances in series such as 'Water Boys,' 'The Devil's Deal,' and 'The Naked Director.' He is poised to star in Netflix's upcoming series, 'National Quiz.'

Hisako Ookata: Born on March 9, 1939, in Fukushima Prefecture, Ookata has a rich history in theater and film. She gained attention for her role as a psychotic mother in 'Crime of Love' and recently captured audiences in 'You Can't Say No.' Her work spans films such as 'Ola Ola, Let Me Live' and 'Golden Kamuy.'

Additional Information
JT has also created a special website connected to the "The Way of the Demon" series, featuring the new commercial and behind-the-scenes footage. The website serves as a hub for viewers to explore the rich themes presented throughout the campaign.

Visit the special site here: JT Special Site