#Japan #Tokyo #Mammut #Summer Campaign #Adventure Tour

Summer Mountain Campaign by Mammut

Get ready for an unforgettable summer adventure in the mountains with Mammut’s Summer Mountain Campaign, launching on June 19th! Initiated over 160 years ago in Switzerland as a rope manufacturer, Mammut has evolved into a leader within the outdoor gear and apparel industry. The company’s commitment to providing innovative products ensures that you will have the ultimate experience while exploring nature's beauty.

A Celebration of Adventure

With the brand’s slogan for 2025, "Rise with the Mountain – Challenge is Life", Mammut is dedicated to supporting those who grow through adventure. This year's campaign aims to enhance your summer hiking and climbing activities, making the experience truly memorable.

Mammut introduces the "Mammut Best Choice" collection featuring optimal apparel, footwear, and backpacks perfect for summer mountain outings. Among the highlights are the beloved QD Fuji Mountain T-shirt, along with new designs celebrating the iconic Yatsugatake and Yarigatake mountains. Each product encapsulates Mammut's spirit, ensuring high-performance design crafted in collaboration with professional athletes.

Exclusive T-Shirts with a Twist

To commemorate the Summer Campaign, Mammut will continue its popular QD Fuji Mountain Print T-shirt AF, decorated with lettering about Japan's highest mountain, Fuji, detailing its climbing routes and status as one of the world's most ascended mountains. This year, they will also unveil special edition QD T-shirts for both Yarigatake and Yatsugatake, providing descriptive English text on each mountain’s features, elevation, and climbing routes.

Tailored Packages for Different Experiences

Complementing the campaign, Mammut has unveiled two unique gear packages: the "Enjoy Package" and the "Advanced Package". The Enjoy Package offers high-functionality products suitable for camping and daily life, ensuring balance and versatility for all adventure types. Meanwhile, the Advanced Package features high-performance and durable gear designed to withstand harsh environments, enabling you to enjoy climbing with peace of mind.

Join the Mount Akadake Climbing Tour!

As part of the Summer Campaign, customers who make purchases exceeding 10,000 yen from selected stores will have the chance to enter a lottery to win a unique Mount Akadake climbing tour. This thrilling experience includes both days led by Mammut support guides, taking place from August 29th to 30th. Participants will engage in eco-friendly practices from providers like Akadake Kosen, which operates micro-hydro power generation, and enjoy the breathtaking views from the peak.

Campaign Details

• - Campaign Period: June 19 (Thursday) to July 23 (Wednesday)
• - Participating Stores: Mammut stores, official online store, Ishii Sports, Kōjitsu Yansō, and more.
• - Application Procedures: Keep your receipt ready and fill in the application form on their website to enter.

Featured Items from the Mammut Best Choice

1. Masao Light Rain Suit AF: A waterproof and breathable rain suit designed to keep you dry during demanding hikes; compact for easy storage.
2. Alpine Guide HS Hooded Jacket AF: A high durability jacket without compromising movement, perfect for mountain environments with an urban twist.
3. Ducan 32 Backpack: A lightweight, user-friendly pack that ensures easy access to your essentials during long trails.
4. Trekkers 3.0 SO Pants AF: Stretchy pants for active hiking with DWR finish, offering weather resistance while maintaining a stylish silhouette.

About Mammut

Since its inception in 1862, Mammut has built a reputation by advocating for safety and innovation in outdoor gear. It is esteemed globally as a premium outdoor brand, with a dedication to create products that harmonize functionality and design. This high standard is reflected in their extensive lineup, including apparel, footwear, backpacks, climbing hardware, and avalanche safety equipment. With 15 stores across Japan's major cities and distribution through about 700 retail outlets, Mammut continues to expand its reach, empowering adventurers everywhere.

Explore more about Mammut and their offerings at Mammut’s Official Website.