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Toyota Explores Future Mobility at SEMA 2025

Toyota makes a powerful statement at the Specialty Equipment Market Association (SEMA) trade show in Las Vegas, themed “Powered by Possibility.” This year, the automotive giant presents a visionary approach to diverse powertrains that include gasoline, hybrid, electric, and hydrogen options, catering to various lifestyles and adventures.

At the central hall, booth 22200, the immersive display titled “Powertrains Showcase” brings this philosophy to life. Toyota demonstrates its belief that there is no single solution for every customer or journey. The exhibit features rugged off-road vehicles, high-performance GR machines, conceptual electric cars, and innovative hydrogen-powered models, all reflecting Toyota's vision for a multi-faceted future.

Mike Tripp, Vice President of Marketing at Toyota, stated, “Innovation drives us to explore new possibilities and redefine the future of mobility. SEMA is the ideal venue to showcase how the diversity in Toyota’s powertrains meets today’s needs while challenging the boundaries of what’s possible.” He added that regardless of whether one opts for gasoline, hybrid, electric, or hydrogen vehicles, Toyota’s lineup demonstrates that efficiency, performance, and adventure can coexist seamlessly across the board.

The 2025 showcase consists of specialized and conceptual vehicles complemented by the extensive range of Associated Accessories Products (AAP), illustrating how each vehicle and powertrain can be tailored to fit different lifestyles. From off-road exploration to racing-inspired performance, Toyota highlights how consumers can chart their courses into the future, powered by possibility.

Featured Vehicles:

• - bZ Time Attack Concept: Toyota pushes the limits of fully electric performance with its bZ Time Attack vehicle, designed specifically for track and mountain climbs. This high-aerodynamic electric vehicle showcases advanced battery technology, lightweight construction, and fully functional aerodynamic features, previewing the thrilling potential of future electric vehicles.

• - Tacoma H2-Overlander Concept: This model redefines off-road journeys with hydrogen power, marrying robust capabilities with advanced zero-emissions technology. Fully equipped for exploration, this vehicle illustrates how hydrogen fuel cell innovations, along with electric battery technology, can propel the legendary Tacoma spirit into a more sustainable adventure future.

• - Turbo Trail Cruiser: Reviving an icon, the Turbo Trail Cruiser combines the classic 1985 Land Cruiser FJ60 with modern power, featuring Toyota’s i-FORCE 3.4L twin-turbo V6 engine. It beautifully blends restored, retro aesthetics with nearly double the performance of the original inline-six, showcasing Toyota’s ability to fuse traditional engineering with contemporary advancements.

• - Corolla Cross Nasu Edition: Incorporating the spirit of alpine adventures from Japan, this model combines everyday versatility with rugged styling. Featuring custom accessories and bold design details, the Corolla Cross Nasu Edition transforms the practical Corolla into a crossover designed for mountain getaways and weekend explorations.

• - Camry GT-S Concept: Reflecting a bold study of style and finish, the Camry GT-S explores how a performance-inspired exterior and refined chassis improvements elevate modern Camry aesthetics. With an eye-catching Inferno Flare finish and redesigned body lines, coupled with lowered clearance and 20-inch wheels, the GT-S represents the potential for the Camry to become a true sports sedan with real-world appeal.

• - Scion 01 Concept: Toyota proudly presents the Scion 01, a new off-road concept recognized for its legacy as a creative test bed. Designed for exhilarating off-road experiences, this dynamic side-by-side vehicle merges robust capability with cutting-edge engineering. Though still conceptual, it positions itself for drivers eager for adventure and serves as a platform to push the boundaries, explore new possibilities, and inspire the next generation of off-road innovation.

• - RAV4 GR Sport Plug-in Hybrid: Debuting at SEMA 2025, this model features a prototype body kit developed exclusively by Toyota Customizing Development (TCD). The enhanced looks maintain factory proportions while amplifying the RAV4's sporty personality and performance inspired by Toyota Gazoo Racing.

In addition to showcasing unique prototypes, Toyota displays original parts and accessories that enhance performance and versatility across its lineup. Visitors to the exhibit will find AAP parts modules and exclusive digital kiosks showcasing the latest approved products.

This year’s display reinforces Toyota’s commitment to providing adventure, customization, and capability for every lifestyle. The featured vehicles represent special project prototypes modified with parts and/or accessories not available in Toyota, which may void vehicle warranties or affect performance and safety.

About Toyota

Toyota has been an integral part of American culture for nearly 70 years, committed to advancing next-generation sustainable mobility across its Toyota and Lexus brands along with nearly 1,500 dealerships. Employing approximately 48,000 people in the U.S., Toyota has contributed to the design, engineering, and assembly of over 35 million cars and trucks in its 11 manufacturing plants. In 2025, Toyota's North Carolina plant began assembling automotive batteries for electric vehicles. Through its Driving Possibilities initiative, the Toyota USA Foundation is committed to creating innovative educational programs within historically underserved communities near its U.S. operations. For more information about Toyota, visit ToyotaNewsroom.com.