Celebrate 30 Years of Elegance with index's HIBIYA-KADAN Collaboration

Celebrating 30 Years of index with a Special HIBIYA-KADAN Collaboration

In an exciting announcement, the renowned women's brand, index, is set to commemorate its 30th anniversary with a stunning collaboration featuring HIBIYA-KADAN. Since 1993, index has built a reputation for offering stylish, versatile clothing perfect for both professional and romantic outings. This limited-edition collection, launching on April 23, is the perfect tribute to three decades of chic femininity.

HIBIYA-KADAN, established in 1872, is well-known for its dedication to enriching lives with floral beauty. From wedding arrangements to decorative green spaces, this esteemed flower shop has made a lasting impact on the industry by merging artistry with nature. The collaboration between index and HIBIYA-KADAN aims to bring this essence into wearable fashion while showcasing new floral patterns inspired by seasonal blooms.

The collection features four standout items that embody elegance and grace:

Collaboration Item 1: Blouse

This lovely blouse showcases delicate floral line art on airy fabric, perfect for a sophisticated look without sacrificing comfort. The subtle details, including pale colors and pintuck designs, ensure a perfect balance of sweetness for the modern woman. Available in blue, white, and purple, this blouse retails for just ¥4,980 (tax included).

Collaboration Item 2: One Piece

A delightful dress adorned with charming floral patterns brings a classic vibe combined with a chic bow tie accent. This piece guarantees to uplift your spirits every time you wear it. Offered in blue, beige, and navy, the one-piece dress is priced at ¥8,800 (tax included).

Collaboration Item 3: Skirt

Scatterings of Nigella, a flower synonymous with early summer, elevate this skirt’s attractive design. It's a beautiful addition to any wardrobe, seamlessly blending casual elegance into daily attire. The skirt comes in gray, white, and green at a retail price of ¥6,600 (tax included).

Collaboration Item 4: Goods

The goods series features accessories that harmoniously blend gentle tones with delightful blue Nigella patterns. These items, which include bags, pouches, wallets, and more, are both practical and ideal for gifting. The bag is priced at ¥6,600, while the pouch retails for ¥3,980. Wallets are available for ¥3,980, and pass cases start at ¥2,780. Scarves complete the range at ¥2,990.

Special Present for Shoppers

In celebration of the launch, shoppers who purchase from index stores will receive a special limited-edition shopping bag. This offer is available starting April 23, but stocks are limited, so hurry! Please note, the shopping bag will not contain any fresh flowers.

About HIBIYA-KADAN

As a leader in the floral industry since 1872, HIBIYA-KADAN operates approximately 190 locations across Japan. Their services range from wedding floral arrangements to urban landscape projects, continually striving to enhance lifestyles through the beauty of flowers and greenery. For more information, visit HIBIYA-KADAN.

About Aika Murakami

Aika Murakami, a versatile model and actor born in 2000 in Fukushima, brings her charm to this collaboration. With a diverse portfolio that includes various advertising campaigns and events, Aika is also passionate about cooking and appreciates the beauty found in art and organic cuisine. Stay connected with Aika on Instagram and X.

Shop the Collection

You can explore and purchase the exclusive index x HIBIYA-KADAN items through the official online store at index Online Store. Stay tuned for more updates via index Instagram and X.

Brand Concept

Combining functionality with femininity, index embodies the concept of achieving beauty in simplicity. Their mission is to make elegance easily attainable for all women. Here’s to working hard, loving fiercely, and winning beautifully with index.