Celebrating 55 Years of Mr. Men and Little Miss with a New Flagship Store in Harajuku!

Mr. Men and Little Miss: A 55-Year Dream Come True in Japan

The whimsical world of Mr. Men and Little Miss, born from the imagination of British author and illustrator Roger Hargreaves in 1971, is making its much-anticipated debut in Japan. With a staggering 400 titles published in 17 languages and over 250 million copies sold globally, these charming characters symbolize a diverse range of human traits and characteristics, bringing joy and relatability to audiences of all ages.

In a dazzling celebration of their 55th anniversary, Sanrio, the company behind this iconic franchise in Japan, is thrilled to announce the grand opening of the very first Mr. Men Little Miss Market flagship store in Harajuku on February 13, 2026. Situated in the bustling shopping district of Shibuya, Tokyo, the store will be a vibrant space dedicated to fostering creativity and showcasing the quirky personality of its characters.

The Unique Experience of Harajuku Store

Visitors to the Harajuku store can anticipate an enchanting atmosphere built around the theme of “Individuality is Exciting!” From stylish fashion items to lifestyle products, the store aims to capture the essence of what makes each character unique. Customers can browse through an array of colorful merchandise, including plush toys, silicone mini pouches, rubber keychains, tote bags, and more, all designed to add whimsy to everyday life.

To celebrate the launch, the opening day will feature exclusive novelty items, including a charming original paper bag for every purchase, and for those spending over 2,200 yen, a special coin for a capsule toy machine that will yield a random badge from a selection of 13 designs. This is an exciting chance to take home a piece of the Mr. Men and Little Miss magic.

Expanding the Legacy

Since Sanrio took over the licensing of Mr. Men and Little Miss in 2011, the franchise has grown without losing its core essence. Expanding its reach beyond established markets in the UK and France, it has gained recognition in the United States, Australia, and across Asia, becoming a global lifestyle brand. Currently, there are over 90 enchanting characters that embody a spectrum of human emotions and characteristics, each telling a universal story that resonates with people worldwide.

The upcoming store will serve not only as a retail location but as a physical space where fans and newcomers alike can immerse themselves in the playful realm of Mr. Men and Little Miss. It's a real-life touchpoint where the brand’s joyful values and eclectic nature come to life, with plans for engaging in-store experiences that further capture the essence of the characters.

Upcoming Products and Events

In addition to the flagship store launch, exciting new products are set to be released, including the Mr. Men Little Miss Bus Design Series set to hit the shelves on March 4, 2026. These items will revolve around the concept of “Individuality is Exciting!” featuring T-shirts, drawstring bags, mini shoulder bags, and pouches that reflect the distinctive traits of each character.

Moreover, a special event will take place in Futako Tamagawa during the same period. Between February 13 and 15, 2026, children will have the chance to participate in the Children's Snack Market, allowing them to experience the joy of choosing their favorite snacks. At Tsite Futako Tamagawa, a Mr. Men Little Miss Fair will showcase fun storybooks and exclusive merchandise, continuing to celebrate the rich legacy of these characters.

As the Mr. Men and Little Miss characters step into a wider realm of entertainment with new anime releases on YouTube and upcoming films in 2025, the Harajuku flagship store marks a significant milestone in their journey. It’s a place where fans can explore, engage, and experience the charm and excitement that Mr. Men and Little Miss bring to our lives.

Mark your calendars and prepare for an adventure into the delightful world of Mr. Men and Little Miss starting February 13, 2026, at the MR. MEN LITTLE MISS MARKET in Harajuku!