#Japan #Shinjuku #Willumina #LunaJena #Pat Cheek

Addressing the Needs of Adult Women Who Dread Blush

As part of evolving beauty products, Willumina, a cosmetics company based in Shinjuku, Tokyo, is proud to announce the revamp of its iconic product, the LunaJena Pat Cheek, set to launch online and through cooperatives starting October 28, 2025. This product is tailored for adult women who may feel overwhelmed by traditional blushes and seek a natural, radiant appearance without complicated application techniques.

Since its initial release in 2012, the LunaJena Pat Cheek has garnered a loyal fanbase within lifestyle cooperatives. With this recent redesign, the focus has shifted to enhancing color vibrancy and skin compatibility, addressing common consumer concerns while ensuring ease of use.

Development Background

In a survey conducted by Willumina targeting cheek product users, many expressed difficulties in selecting colors and achieving a polished look with blush. While preferences for personal color and finish ranked the highest at 22.0% and 19.2%, frustrations about color retention and product usability were also notably mentioned.

To combat these challenges, Willumina has reimagined the Pat Cheek, striving to balance ease and perfection. The new formula promises improved pigmentation paired with additional moisturizing agents, allowing for a seamless blend into the skin. The redesign eliminates the internal lid, enabling users to apply the blush easily without added stress right from the first use.

Insight from Makeup Artists

A lead makeup artist involved in the product's development noted, "Many have reduced blush use due to mask-wearing, but the brightness of one’s complexion significantly affects overall impression. A simple tap of the Pat Cheek beneath the eyes can produce a naturally rosy glow, brightening the entire face. This product eliminates the need for intricate application techniques, making it an ideal choice for those who are hesitant about using blush."

The LunaJena Pat Cheek not only rejuvenates dull skin, but also enhances individual beauty, ensuring that aging can coincide with authenticity rather than concealment.

Product Overview

• - LunaJena Pat Cheek TB
• - Price: 2,310 JPY (tax included)
• - Colors Available: Two variations (Rose Pink, Pink Orange)
• - Release Date: October 28, 2025
• - Where to Buy: Available at Kagayaku Cosmetics official stores on platforms like Amazon, Rakuten, and Yahoo Shopping, as well as lifestyle cooperatives.

Features of the LunaJena Pat Cheek

• - User-Friendly Application: The updated design allows for easy application. The integrated puff ensures no complex techniques are necessary for getting the desired blush effect, making it perfect for novices. Users won’t have to worry about over-application, as it delivers a naturally radiant finish.
• - Enhanced Color Compatibility: Specifically designed to combat the signs of aging such as dullness; this product provides both color and clarity through its special formulation. It combines pure white mica to resist dulling from sweat and oils, alongside golden and silver pearl powders for a naturally luminous glow.
• - Improved Skin Affinity: The new formulation includes fit & run powders that seamlessly adhere to the skin, gliding smoothly during application. It also incorporates an array of moisturizing constituents like sodium hyaluronate, ceramide NP, and shea butter, among others, ensuring a luxurious feel for mature skin.
• - Stress-Free Design: The removal of the inner lid eliminates unnecessary hassle for users when starting the product, allowing for a smoother application process from the first application.

Company Background

Founded in 1984, Willumina began as a division of Nichimen Corporation (now Sojitz Corporation) and has established itself as a top vendor in the cosmetic sector within lifestyle cooperatives, serving approximately 30 million members. The brand emphasizes safety and reliability across its range, expanding its product lines across e-commerce and pharmacies. Willumina also proudly promotes Ibiza Beauty, a pioneering feminine care brand launched in 2015, striving to empower all women to embrace their individuality.

For more information about the LunaJena Pat Cheek and to explore more about Willumina, visit our official website.