HARAHARA's Role in the Inaugural Furusato Tax Future Creation Award 2025

HARAHARA's Involvement in the Furusato Tax Future Creation Award 2025

On November 20, 2025, the first-ever "Furusato Tax Future Creation Award 2025" was held at Bellesalle Shinjuku Grand in Tokyo. Among the notable sponsors was HARAHARA, a company based in Koto Ward, Tokyo, which participated as a platinum sponsor. Their CEO, Daiki Kitahara, took the stage to discuss the intersection of regional challenges and creativity.

A New Approach to Awards

Unlike traditional award ceremonies that highlight returned gifts, this event emphasizes the importance of how donation funds are utilized. Organized by the Furusato Future Creation Consortium, this new awards event aimed to celebrate initiatives from municipalities across Japan that strive to foster the future of their regions.

Daiki Kitahara's Inspiring Speech

In his address, Kitahara shared personal anecdotes and experiences that underscored the significance of shining a light on hidden values and aspirations within rural areas. Using multimedia presentations, HARAHARA showcased the charm and stories of local communities, emphasizing the alignment of their mission with the principles of the Furusato Tax initiative. He expressed a desire for businesses to run alongside these communities and collaboratively create new value, receiving a warm applause from the audience.

HARAHARA's Mission and Values

HARAHARA's mission can be distilled into the phrase: "Shining light on what is often overlooked". Their commitment is to provide exceptional quality and benefits and to highlight the realities of regional challenges that require attention. Kitahara referred to the Furusato Tax as more than just a financial contribution; he described it as a circulation of thoughts and values meant to empower local communities. During the event, a workshop on Furusato Tax sparked numerous collaborations between municipalities and businesses, laying the groundwork for innovative dialogues aimed at societal change.

Future Outlook

Looking ahead, HARAHARA intends to continue its efforts focusing on the intersection of regional challenges, creativity, and dialogue. Positioned as a co-creation partner, HARAHARA aims to serve as a bridge between rural and urban areas, unveiling previously unseen values crucial for sustainable community development.

Company Overview

Founded on August 4, 2023, HARAHARA specializes in video production, program planning, and media operations.

- Company Name: HARAHARA Co., Ltd.
- Location: 2-7-4 Aomi, Koto-ku, Tokyo, 135-0064, Japan
- CEO: Daiki Kitahara
- Official Website: HARAHARA

What is the Furusato Tax Future Creation Award?

The Furusato Tax Future Creation Award is a nationwide initiative aimed at visualizing the genuine intentions of donors who wish to support their local communities. Rather than focusing on returned gifts, this event places significance on the usage of donations. It is the first attempt in Japan where mayors and local officials from across the country gather to share successes and innovations made possible through donations. The awards highlight contributions to local revitalization, economic independence, and the pursuit of sustainable goals, such as carbon neutrality and energy transition.

The Furusato Tax Future Creation Award aims to illuminate the challenges faced by local municipalities and celebrate the achievements accomplished through the Furusato Tax initiative. As this event took place on November 20, 2025, at Bellesalle Shinjuku Grand in Tokyo, it set a precedent for recognizing the remarkable efforts of localities throughout Japan.