#USA #Vista #Intentional Wellness #Earthlite #Living Earth Crafts

Earthlite® Introduces Intentional Wellness Brands®

In a groundbreaking move for the wellness and spa industry, Earthlite LLC has officially launched its operating group titled Intentional Wellness Brands (IWB). This initiative aims to serve as a strategic platform for purpose-driven brands, offering a collaborative approach to enhance global wellbeing.

Identified as the most trusted provider of spa and wellness equipment, Earthlite is committed to scaling a diversified portfolio of renowned businesses, focused on the principles of longevity and overall health. The new group is strongly aligned with three core principles that guide its operations. These principles are Operational Excellence, Human Impact, and Planetary Health.

Core Principles of Intentional Wellness Brands

Operational Excellence

IWB is committed to promoting sustainable manufacturing practices, craftsmanship, innovation, and exceptional customer services. This framework is designed to ensure that the brands under the IWB umbrella not only maintain their high standards but also thrive in an eco-friendly economy.

Human Impact

Aiming to support resilience and improve the longevity and health of consumers, IWB designs its products with defined value for all its stakeholders—employees, partners, and communities alike. This is part of a broader commitment to ensure that the consequences of their business activities are positive, fostering a productive and healthy global community.

Planetary Health

The group advocates for sustainable and ethical business operations. IWB focuses on using environmentally conscious materials and durable designs to promote long-term sustainability. Recently, they completed a $1 million solar energy installation at their Vista, California headquarters. This effort alone has led to nearly a 90% reduction in operating emissions, reflecting their commitment to environmental stewardship.

Brands Under the IWB Umbrella

The portfolio of IWB includes some of the most prominent names in the wellness industry, which consist of:

• - Earthlite®: Renowned for its massage and spa equipment that integrates durability with client comfort, crafted using managed-forest hardwoods and environmentally friendly materials.
• - Living Earth Crafts®: Offers luxury spa furniture characterized by unmatched comfort, advanced acoustic resonance therapy systems, and innovative manufacturing to promote eco-friendliness.
• - Continuum®: Known for their