SentiLink Welcomes Kathleen Waid as New Chief Revenue Officer to Boost Growth

SentiLink Appoints Kathleen Waid as Chief Revenue Officer

SentiLink, a pioneer in the realm of identity verification and fraud detection, has appointed Kathleen Waid as their Chief Revenue Officer. This strategic move marks a significant step forward as the company seeks to enhance its market presence and provide top-tier solutions in fraud prevention and identity verification.

Kathleen Waid comes equipped with an impressive track record, boasting over two decades of experience in scaling high-growth enterprise software companies focused on preventing fraud and managing financial risks. Her extensive resume includes pivotal roles at notable firms such as Prove Identity, NeuroID (which was acquired by Experian), Fiserv, and Point Predictive. Here, she fostered substantial revenue growth, expanded market reach, and drove key acquisitions that cemented her reputation as a leader in her field.

Beginning her journey at HNC Software—a forerunner in predictive analytics that later became FICO—Waid developed foundational skills in advanced analytics, fraud modeling, and risk assessment. These experiences will undoubtedly inform her data-driven revenue strategies at SentiLink.

Naftali Harris, co-founder and CEO of SentiLink, expressed enthusiasm about Waid's appointment, noting her exceptional industry reputation and experience. He observed, “We’re excited to welcome Kathleen to the SentiLink team. Her history of building revenue teams and expertise in fraud investigation align perfectly with our goals.” This sentiment reflects SentiLink's commitment to expanding its capabilities and bettering its partner relationships in an increasingly complex fraud landscape.

In her new role, Waid will prioritize revenue growth by enhancing SentiLink’s offerings across sectors including financial services, telecommunications, and government. She aims to build strategic alliances that tackle pressing identity and fraud issues confronting partners. Waid is looking to deepen collaborations with existing partners while exploring new avenues to innovate in fraud detection strategies.

“SentiLink's unique understanding of fraud taxonomies is at the core of its superior product performance,” Waid commented. “Combining this knowledge with cutting-edge technology and a talented team is crucial for our continued ascent in the industry.” She sees her role as central to navigating the organization through current challenges and capitalizing on future growth opportunities.

The breadth of SentiLink's operations is impressive, serving over 400 partners globally, including 11 of the top 15 banks in the U.S. and a significant portion of major credit unions and telecom corporations. The company verifies over three million identities and prevents approximately 85,000 fraud attempts every day, illustrating the crucial role it plays in safeguarding both institutions and customers.

Founded in 2017, SentiLink continues to evolve, driven by its commitment to providing innovative solutions in identity verification and fraud prevention. The company has raised significant capital to support its growth journey, attracting investment from prominent firms such as Andreessen Horowitz, Craft Ventures, and NYCA Partners.

As Waid steps into her role amidst this growth trajectory, her rich background in the industry and explosive passion for combating fraud positions her as a key figure in SentiLink’s future. By addressing new challenges and enhancing existing partnerships, Waid is set to influence not only the company but also the broader landscape of fraud prevention and identity management.

In conclusion, Kathleen Waid’s appointment at SentiLink heralds a new era for the company, poised to tackle the complexities of fraud in an increasingly digital world while maintaining steadfast growth and stability in its operations.