#Switzerland #Hublot #Nyon #Big Bang #Choupette

Choupette in the Spotlight: A Purr-fectly Bold Campaign

In a delightful twist that only the world of luxury can present, the iconic feline Choupette has joined forces with the audacious Swiss watchmaker Hublot for an unexpected yet thrilling campaign marking the 20th anniversary of the Big Bang collection. Known for her lavish lifestyle and larger-than-life personality, Choupette brings a unique flair to Hublot, a brand synonymous with bold design and an unapologetic approach to luxury.
The Big Bang collection made its debut two decades ago and has since redefined the watchmaking landscape by challenging conventions and blending unconventional materials. Hublot has consistently positioned itself as a daring innovator, shunning traditional watch design in favor of creations that speak loudly to individuality and creativity. With the introduction of Choupette as a brand ambassador, Hublot embraces its progressive ethos to celebrate audacity, creativity, and revolution in timepieces.

An Unconventional Collaboration

Choupette, adored by the internet and famously pampered, has stepped outside her usual feline comfort zone for this campaign. While she may be more accustomed to lounging in luxury suites than modeling watches, her charm and playful persona align seamlessly with Hublot's adventurous spirit. The campaign introduces the fitting tagline, "Own It," encapsulating a mindset that urges everyone to live boldly and authentically.
Hublot CEO Julien Tornare remarks on the significance of the Big Bang, stating that it symbolizes a fusion of traditional luxury with modern design innovation. He elaborates, "While it respects the roots of fine watchmaking, it also challenges the status quo and celebrates a playful spirit that is often absent from the industry. That's what makes us unique."

Striking Visuals

The campaign, creatively captured by renowned photographer Carlijn Jacobs, utilizes a mix of striking high-fashion imagery and meme-inspired content, marking a departure from typical polished luxury advertising. This approach resonates with a younger audience, employing humor and relatable storytelling. Viewers can expect a glimpse behind the curtain, showcasing candid moments and Choupette's diva antics, creating an informal yet luxurious atmosphere that encourages engagement rather than reserve.
From 'behind-the-scenes bloopers' to undeniable charisma, Hublot’s campaign breaks the mold of luxury marketing, inviting audiences into the fun without pretense. By doing so, it aims to dismantle the barriers that often separate luxury brands from their customers.

Highlights of the Campaign

Launched on May 1st, the campaign centers around the striking Hublot Big Bang 20th Anniversary Red Magic, which Choupette models effortlessly. As May unfolds, the spotlight will shift to other notable timepieces, including the vibrant Big Bang Tourbillon Automatic Yellow Neon Saxem, showcased by a stylish woman in a bold faux-fur coat, and the Big Bang 20th Anniversary Titanium Ceramic piece, presented in a powerful gym setting worn by a determined athlete.
As Hublot continues to develop its distinctive voice in the luxury sector, the collaboration with Choupette is a reminder that luxury can embrace playfulness while still holding onto its foundational qualities. It is a celebration of radical individuality, creative expression, and the joy of standing out. With this campaign, Choupette doesn’t just represent a luxury watch; she embodies an attitude toward life that dares everyone to embrace themselves in all their fabulousness.
In an era where authenticity and personality are paramount, Hublot and Choupette remind us that the essence of luxury is not just about what we wear but also about how we express ourselves. As we witness this unique collaboration unfold, it is clear that Hublot’s Big Bang collection will continue to spark both conversation and admiration for many more years to come.