IN MIST: A New Wave in Nutritional Supplements
In an exciting development for health enthusiasts, Incubate Harbor has introduced the innovative vitamin supplement brand, 'IN MIST', to a selection of PLAZA stores, known for their diverse range of cosmetics and lifestyle products. Set to redefine how we think about supplements, 'IN MIST' promises a refreshing new way to consume essential nutrients through a mist spray that can be easily integrated into the hustle and bustle of everyday life.
The Concept Behind IN MIST
Described as a breakthrough in nutrition delivery, 'IN MIST' aims to address common challenges faced by individuals who struggle with traditional supplement forms, such as pills or powders. Many people often find it difficult to swallow pills or frequently forget to take their daily vitamins. Understanding this dilemma, 'IN MIST' offers a practical solution: a simple spray that delivers vitamins directly into the mouth without the need for water. This ease of use makes it an attractive option for busy individuals who wish to maintain their health and beauty routines with minimal effort.
Availability at PLAZA Stores
Starting from late July 2026, 'IN MIST' will be available in 13 selected PLAZA locations across Japan, including:
- - PLAZA Tamagawa Takashimaya S.C.
- - PLAZA Lumine Omiya
- - PLAZA Lumine Shinjuku
- - PLAZA Ikebukuro PARCO
- - PLAZA Lumine Yokohama
- - PLAZA Atre Ebisu
- - PLAZA Umeda Hep Five
- - PLAZA Amu Plaza Kokura
- - PLAZA Esuparu Sendai
- - PLAZA Sapporo Stella Place
Customers can look forward to not only browsing cosmetic and lifestyle products but also experiencing this new supplement in person. The availability across multiple locations means that anyone interested in enhancing their health regimen can conveniently try 'IN MIST' firsthand.
Product Lineup
The product range includes:
- - ClearWhite Lemon: A refreshing option that’s sure to invigorate your day.
- - Vitamin Maintenance: Designed to support your daily wellness needs.
As consumers explore these innovative options, they will discover not just supplements, but a new lifestyle choice that makes health and wellness easily accessible.
Commitment to Innovation
Originating from a corporate venture within Suntory, 'IN MIST' showcases a commitment to innovation and consumer needs. Its unique delivery method has garnered widespread recognition, including awards from industry leaders such as Mintel and the Good Design Award 2023. This underscores that 'IN MIST' is not just about functionality; it’s also about aesthetic appeal that seamlessly blends into daily life.
Where to Purchase
In addition to PLAZA stores, 'IN MIST' is available through various online platforms, including:
- - IN MIST’s official online store
- - Torashop
- - Loft’s online store
Additionally, it can also be found in select physical retail locations like Loft and Hands, as well as various drugstores across Japan. However, availability may vary by location, so it's always a good idea to check before heading out to purchase.
About Incubate Harbor
Founded in March 2024 and headquartered in Chiyoda, Tokyo, Incubate Harbor focuses on supporting new business ventures, planning assistance, and hosting workshops to foster innovative business ideas. Under the leadership of CEO Ryozo Kawagishi, the company is committed to enhancing consumer experiences through unique product offerings.
For further inquiries about 'IN MIST', you can reach out to Incubate Harbor directly or contact the public relations team at Zero One Booster.
With 'IN MIST', consuming supplements has never been easier or more convenient—redesigning how we nourish ourselves in the fast-paced world today.