TakeUp Welcomes Bobby Marhamat as New CEO for AI-Driven Hospitality Growth
On April 10, 2025, TakeUp, a prominent platform specializing in AI-powered revenue optimization solutions tailored for independent hotels, inns, and bed-and-breakfasts, revealed the appointment of Bobby Marhamat as Chief Executive Officer. With over two decades of experience in the fields of SaaS, retail technology, and digital engagement, Marhamat is poised to lead the company into a new phase focused on growth and innovation.
Marhamat brings to the table a robust mix of operational expertise along with visionary leadership that is particularly attuned to the needs of small business owners. His strategic vision focuses on developing a comprehensive growth strategy that emphasizes delivering substantial value at every customer interaction. This initiative includes an actionable go-to-market plan that aims to enhance TakeUp's reach across North America and beyond. Moreover, Marhamat will lead efforts to establish operational best practices that foster sustainable growth across all aspects of the business, from product development to customer success.
At the heart of Marhamat's objectives is a commitment to align AI innovations with the actual requirements of independent hoteliers. He aims to ensure that TakeUp's pricing solutions not only harness the capabilities of advanced technology but are also user-friendly, transparent, and highly collaborative. This focus is meant to empower independent hospitality providers to access revenue optimization tools that can compete effectively with larger hotels without the complexities or exorbitant costs often associated with such solutions.
1848 Ventures, a venture studio dedicated to building and scaling AI-driven B2B SaaS businesses, supports TakeUp's growth ambitions. With a mission to assist small and medium-sized enterprises (SMBs) in capitalizing on the transformative power of AI, 1848 Ventures sees in Marhamat's leadership the potential to reshape dynamics in the hospitality industry.
"Bobby's appointment symbolizes a significant turning point for TakeUp," remarked Kal Amin, Managing Partner of 1848 Ventures. "His proven abilities to drive growth and his enthusiasm for supporting underserved businesses align seamlessly with our mission to create equitable opportunities in the hospitality sector. Under his guidance, TakeUp is anticipated to expedite innovation and make dynamic pricing solutions accessible to independent operators globally."
Marhamat's impressive background includes prior executive roles at major corporations like Verizon, Revel Systems, Highfive, and Raydiant, where he played pivotal roles in modernizing operations, enhancing customer loyalty, and generating substantial revenue growth. He is particularly recognized for his strategic insight and a people-oriented approach to leadership, often attributing his success to assembling the right teams and meticulously identifying the necessary actions to achieve ambitious business objectives.
As he embarks on his new journey with TakeUp, Marhamat is refining the organization's vision to become the premier revenue solution for independent hospitality businesses. "We aim to unlock the same revenue potential that larger hotel chains enjoy but without the complications or hefty expenses," he said. "Independent hoteliers should have access to tools that are as intuitive as they are effective, and TakeUp is here to make that a reality."
About TakeUp
TakeUp stands out as an AI-driven revenue optimization platform crafted specifically for independent hospitality establishments. By leveraging machine learning combined with expert revenue strategies, TakeUp offers dynamic pricing solutions that respond to real-time market fluctuations. Its integration with leading property management systems simplifies operations and maximizes revenue potential for independent hotels.
About 1848 Ventures
1848 Ventures specializes in building, launching, and scaling AI-focused B2B SaaS businesses across the USA. Their mission is to empower SMBs by utilizing the transformative capabilities of AI. Through a proven framework, 1848 Ventures rapidly validates and develops customer-centric AI startups each year, targeting real-world challenges that SMBs face in various sectors.
Marhamat brings to the table a robust mix of operational expertise along with visionary leadership that is particularly attuned to the needs of small business owners. His strategic vision focuses on developing a comprehensive growth strategy that emphasizes delivering substantial value at every customer interaction. This initiative includes an actionable go-to-market plan that aims to enhance TakeUp's reach across North America and beyond. Moreover, Marhamat will lead efforts to establish operational best practices that foster sustainable growth across all aspects of the business, from product development to customer success.
At the heart of Marhamat's objectives is a commitment to align AI innovations with the actual requirements of independent hoteliers. He aims to ensure that TakeUp's pricing solutions not only harness the capabilities of advanced technology but are also user-friendly, transparent, and highly collaborative. This focus is meant to empower independent hospitality providers to access revenue optimization tools that can compete effectively with larger hotels without the complexities or exorbitant costs often associated with such solutions.
1848 Ventures, a venture studio dedicated to building and scaling AI-driven B2B SaaS businesses, supports TakeUp's growth ambitions. With a mission to assist small and medium-sized enterprises (SMBs) in capitalizing on the transformative power of AI, 1848 Ventures sees in Marhamat's leadership the potential to reshape dynamics in the hospitality industry.
"Bobby's appointment symbolizes a significant turning point for TakeUp," remarked Kal Amin, Managing Partner of 1848 Ventures. "His proven abilities to drive growth and his enthusiasm for supporting underserved businesses align seamlessly with our mission to create equitable opportunities in the hospitality sector. Under his guidance, TakeUp is anticipated to expedite innovation and make dynamic pricing solutions accessible to independent operators globally."
Marhamat's impressive background includes prior executive roles at major corporations like Verizon, Revel Systems, Highfive, and Raydiant, where he played pivotal roles in modernizing operations, enhancing customer loyalty, and generating substantial revenue growth. He is particularly recognized for his strategic insight and a people-oriented approach to leadership, often attributing his success to assembling the right teams and meticulously identifying the necessary actions to achieve ambitious business objectives.
As he embarks on his new journey with TakeUp, Marhamat is refining the organization's vision to become the premier revenue solution for independent hospitality businesses. "We aim to unlock the same revenue potential that larger hotel chains enjoy but without the complications or hefty expenses," he said. "Independent hoteliers should have access to tools that are as intuitive as they are effective, and TakeUp is here to make that a reality."
About TakeUp
TakeUp stands out as an AI-driven revenue optimization platform crafted specifically for independent hospitality establishments. By leveraging machine learning combined with expert revenue strategies, TakeUp offers dynamic pricing solutions that respond to real-time market fluctuations. Its integration with leading property management systems simplifies operations and maximizes revenue potential for independent hotels.
About 1848 Ventures
1848 Ventures specializes in building, launching, and scaling AI-focused B2B SaaS businesses across the USA. Their mission is to empower SMBs by utilizing the transformative capabilities of AI. Through a proven framework, 1848 Ventures rapidly validates and develops customer-centric AI startups each year, targeting real-world challenges that SMBs face in various sectors.
Topics Consumer Technology）
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