#Japan #Tokyo #SHIRO #Gel Perfume #Zero Collection

SHIRO Limited Gel Perfume Collection

As summer approaches, it’s time to enhance your skin with delightful fragrances and a shimmering sheen. SHIRO, a brand renowned for its ethical approach to cosmetics, is set to launch its exciting limited Gel Perfume collection — a part of their ZERO COLLECTION FRAGRANCE. This year, three unique scents will be available, bringing together the brand’s commitment to sustainability and beauty.

A Unique Blend of Resources

SHIRO's commitment to utilizing natural resources inspires the creation of the Gel Perfume collection. The limited edition comprises scents derived from fragrance ingredients that were previously stored in SHIRO’s warehouse, alongside glitter that was once part of discontinued makeup products. Additionally, the collection ingeniously reuses two hand gel products that are no longer in production. This innovative recycling transforms these elements into aromatic treasures that grace your skin with both scent and shimmer.

The three fragrances featured in this collection are ‘Zero Sabon’, ‘Zero White Lily’, and ‘Zero White Tea’, each accompanied by glitter that sparkles brilliantly under the sunshine, enhancing your summer look.

Schedule for Launch

Mark your calendars: 2025/6/5, SHIRO's Membership Program offers early access through 'FAST RESERVE'. The official launch will occur on 2025/6/12 at 10 AM on the SHIRO online store as well as SHIRO outlets nationwide.

About the Gel Perfume

Last year’s Gel Perfume was met with overwhelming enthusiasm, leading to numerous requests for its return. This year, SHIRO elevates the formulation by incorporating scents from previously stored fragrances and the sparkles from the discontinued hand gels, 'Sabon Gel 80' and 'Chakurasana Gel 80'. This blend creates new interpretations of familiar aromas, introducing an elegant and refreshing fragrance profile in ‘Zero Sabon’, ‘Zero White Lily’, and ‘Zero White Tea’.

Additionally, the new formulation boasts a shimmering effect; large glitter particles are combined with fine pearls to deliver an extraordinary glimmer that you can apply to your shoulders, collarbone, and arms — seamlessly transitioning from fragrance to body highlighter.

The Essence of Summer Splendor

Each scent offers varying degrees of sparkle, allowing you to choose based on the occasion, whether subtle or extravagant. With the inclusion of a powder element, the Gel Perfume ensures a non-greasy feel, ideal for summer wear. Furthermore, the formula is enriched with yuzu distillation water, offering a gentle fragrance while providing moisturizing properties with each application.

As we welcome longer and brighter days, indulge in the joyous moment when fragrance and glimmer beautifully meld onto your skin.

Product Lineup

• - Zero Sabon Gel Perfume (75g - ¥3,300)

- An enchanting sweet floral scent featuring a delightful blend of lemon and apple. The finish offers a soft, powdery allure that embodies elegance.
- Glitter: Infused with blue and silver flakes, reflecting light in a charming manner.
- Ideal for casual wear, providing a subtle sparkle for any occasion.

• - Zero White Lily Gel Perfume (75g - ¥3,300)

- A fresh floral fragrance with layers of lily and hyacinth, delivering a bouquet-like experience.
- Glitter: Pink and silver shimmer adding a cute look upon application.
- Perfect for adding a touch of elegance to your outfit.

• - Zero White Tea Gel Perfume (75g - ¥3,300)

- A blend of fruitiness from pear and bergamot, with a deeper tea note for a unique balance.
- Glitter: Gold and silver flakes provide a luxurious, dazzling effect.
- Ideal for parties and evening events.

How to Use

• - Apply a suitable amount to areas such as décolletage, wrists, and ankles.
• - Scent Longevity: Approximately 1-2 hours.
• - Precautions: Avoid use near fire. Be cautious as glitter may transfer onto clothing.

SHIRO’s Commitment to Sustainability

SHIRO began with a simple desire to create products they want to use themselves, upholding ethical values throughout their journey. The brand champions natural ingredients sourced locally and internationally, offering skincare, makeup, and fragrance that amplify their benefits. With numerous stores in Japan and selected cities abroad, SHIRO continues its mission of promoting sustainability and beauty.

Embrace summer with SHIRO’s delightful Gel Perfume, allowing your skin to glow with fragrance and elegance while celebrating nature’s gifts.