#United States #Los Angeles #Kendall Jenner #818 Tequila #Mini Bottles

Celebrating 8.18 Day with 818 Tequila

Kendall Jenner’s renowned 818 Tequila is turning heads this 8.18 Day with the launch of its exciting new product: the 818 Minis. These pocket-sized 50ML bottles of Reposado and Blanco tequila are not just convenient; they are stylishly crafted to fit right into your lifestyle, making them perfect for any occasion. Set to be available nationwide starting September, these mini bottles promise the same quality and flavor that fans love.

A Reimagined Accessory

Diverging from the conventional, 818 Tequila aims to revolutionize the way we think about spirits with their creative marketing campaign titled “Free the Nip.” This initiative positions the 818 Minis not just as beverages but as trendy fashion accessories. Gone are the days when mini bottles were limited to bars or flights; now, they will be readily available to clip onto your bag, phone case, or even your outfit. As Kendall Jenner states, “We designed the 818 Minis to be chic and fun.”

The Launch Bundle

To celebrate this innovative launch, 818 Tequila will debut a special bundle on September 8 at noon ET. This exclusive package will include a collectible 818 Mini Bag Charm, allowing fans to transform the 818 Minis into a fashionable addition to their attire. With this move, 818 Tequila taps into the burgeoning “Little Treat Culture” that resonates with Gen Z and younger Millennials, encouraging spontaneous indulgence paired with style.

Strategic Market Positioning

As Kathleen Braine, the CMO of Calabasas Beverage Company, emphasizes: “As we grow the 818 brand, this launch is a strategic step that strengthens our position at the intersection of culture and premium spirits.” The aim is to blend the realms of fashion, culture, and high-quality spirits seamlessly. The 818 Minis retail for an approachable SRP of $3.99 for Blanco and $4.99 for Reposado, ensuring accessibility without compromising on quality.

A Taste of Success

Founded by Kendall Jenner, 818 Tequila has made significant strides since its inception. Known for its handcrafted quality produced in Jalisco, Mexico, 818 Tequila has won over 47 awards in various blind tasting competitions. The brand is committed to sustainability, giving back to the planet with initiatives like 1% for the planet and collaborating with S.A.C.R.E.D., a nonprofit supporting Mexican communities involved in agave production.

In 2024, 818 Tequila achieved remarkable growth, outpacing the overall tequila market significantly. The brand is also a social media powerhouse, leading in engagement on platforms like TikTok and Instagram, further establishing its relevance in today’s digital landscape.

Conclusion

With the introduction of 818 Minis, Kendall Jenner’s brand is not just offering a product; it’s creating a lifestyle. This fun, trendy approach invites tequila lovers everywhere to enjoy their favorite spirits more freely and stylishly. Stay tuned for this exciting release and follow @drink818 on Instagram for updates. Cheers to 8.18 Day!

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