#United States #Austin #Financial Institutions #Kasasa #Revio Insight

Kasasa and Revio Insight: A Partnership for Growth

In a bold move to equip community financial institutions (CFIs) with essential tools for market competitiveness, Kasasa, a celebrated financial technology and marketing provider, has announced a strategic partnership with Revio Insight. This collaboration is designed to offer banks and credit unions a sophisticated platform that enhances their understanding of deposit dynamics and competitive behaviors.

The core of this partnership lies in the synergy between Kasasa’s innovative reward-based deposit products and Revio Insight’s advanced analytics capabilities. By employing this robust, data-driven methodology, community banks and credit unions can glean significant insights about their customers' behaviors—specifically, where their deposits are headed and which competitors are attracting those funds. The goal is simple but critical: help financial institutions retain and grow their wallet share amid a highly competitive landscape.

According to a recent report by Cornerstone Advisors and Apiture, a staggering 84% of financial institutions struggle to analyze transactional behaviors of their clients, while 83% lack the capability to personalize or target their offerings effectively. This is a grave concern in an industry where customer loyalty can make or break financial success. Sanjay Bhaskar, Chief Revenue Officer at Revio Insight, articulated this challenge best, stating that community banks often find themselves fighting a battle without a clear understanding of their adversaries. “Consumers frequently engage with multiple financial institutions, yet many could derive more value from switching to a Kasasa account,” he remarked.

The partnership between these two companies aims to illuminate the battlefield for CFIs. Through actionable insights gleaned from data analytics, financial institutions will be empowered not only to recognize where potential losses are occurring but also to implement strategies that can capitalize on new growth opportunities. By supplying institutions with the right tools, including products and marketing analytics, Kasasa and Revio Insight facilitate a seamless transition from gathering insights to executing tailored solutions that resonate deeply with account holders.

Tracy Zepeda, Senior Vice President of Partnerships at Kasasa, stressed their commitment to helping community financial institutions thrive within a challenging market. “By integrating Revio’s powerful analytics into our offerings, we enable our clients to achieve their growth objectives more efficiently and effectively.”

The mutual referral agreement established between Kasasa and Revio Insight not only strengthens their individual capabilities but also reinforces their commitment to support the growth strategies of CFIs. Armed with data-driven insights, banks and credit unions can innovate their offerings, enhance customer engagement, and chart a path toward sustainable success while ensuring that they maintain a competitive edge.

Conclusion

The collaboration between Kasasa and Revio Insight marks a significant milestone in the quest for greater efficiency and effectiveness in the community banking sector. With technology evolving rapidly, it is paramount that financial institutions embrace contemporary solutions that allow for real-time visibility into customer behaviors. This partnership positions CFIs to not only combat existing market challenges but to proactively shape their growth narrative in an increasingly digital world.

For further information about Revio Insight, visit Revio Insight. To learn more about Kasasa's suite of financial products, you can check out their site at Kasasa.