#Japan #Tokyo #Japanese Culture #JAPONISM #Vegan Soap

Introducing JAPONISM's New Vegan Soap Line

JAPONISM, a craft brand based in Shinjuku, Tokyo, is set to launch a new line of vegan soaps in August 2025. This new collection will include three unique fragrances — FUJI, KISERU, and HINOKI — all inspired by Japan's rich natural beauty and cultural heritage. The soaps are made using traditional Japanese ingredients, specifically rice bran extract sourced from the Edo period, and adhere to vegan and sustainable practices.

This expansion follows the success of their initial soap offerings: SAKURA, MATCHA, and YUZU. Each soap in the new lineup brings a tale of Japanese aesthetics and craftsmanship, carefully handcrafted by skilled artisans who focus on quality and attention to detail. These products are formulated to be gentle on sensitive skin, catering to a wider audience looking for skincare solutions that are both effective and mindful of ethical considerations.

Product Highlights

• - Vegan-friendly: No animal-derived ingredients used.
• - Rice Bran Fermented Extract: Provides hydration and clarity to the skin.
• - Natural Mineral Ingredients: Incorporates volcanic ash from Kagoshima.
• - Gentle Formulation: Suitable for facial cleansing, body wash, and hand soap.
• - Artisanal Craftsmanship: Each soap is made by hand by Japanese craftsmen.

Fragrance Profiles

1. FUJI

The FUJI soap emits a refreshing aroma reminiscent of crisp air found atop Japan’s iconic mountain. It combines that essence with additional ingredients like Makonbu extract, creating a tranquil ambiance that lingers long after use.

2. KISERU

KISERU offers a blend of smoky tobacco notes that intertwine with a warm sweetness, providing a unique and nostalgic scent experience. It features premium ingredients, including bamboo charcoal and plant-based squalane, designed to pamper the senses.

3. HINOKI

HINOKI reflects the serene tranquility of the Japanese cypress, promoting an atmosphere of deep relaxation. Enhanced with Hinoki extract, this soap invites you to reconnect with nature and unwind after a long day.

Product Details

• - Product Name: JAPONISM Vegan Soap
• - Weight: 150g per piece
• - Price: Each soap retails at 2,980 yen (tax included)
• - Release Date: August 2025
• - Availability: The soaps will be sold in various select shops nationwide, including locations in Tokyo, Narita, Haneda, Kawagoe, Yokohama, Kyoto, and Fukuoka. For a complete list of retailers, please visit the official website at japonism.tokyo/buy.

About JAPONISM

Founded with the ambition to enrich lives globally through Japanese craftsmanship, JAPONISM focuses on reinterpreting Japan’s traditions and culture through contemporary design. The brand thoughtfully creates products that resonate with modern lifestyles, ensuring the beauty and value of 'Made in Japan' resonate worldwide. This initiative aims to reignite the spirit of the 19th-century Japonism movement, connecting people to Japan's aesthetics through carefully curated craftsmanship.

Company Location:

• - Tokyo, Shinjuku, Nishi-Shinjuku 6-5-1, Shinjuku Island Tower, 2nd Floor.

Business Launch: December 2024
Website: japonism.tokyo
Contact: [email protected]

For inquiries related to product handling, images, and interviews, please visit the official website or reach out via email.