#Japan #Tokyo #Letra #Mercadolibre

Letra's 2027 Spring/Summer Exhibition: "True to Yourself"

Letra, a unique brand operated by Sol of Tokyo, is excited to announce its upcoming 2027 Spring/Summer exhibition. Titled "True to Yourself," the exhibition will present a fresh collection that beautifully merges traditional craftsmanship with sophisticated Japanese design, rooted deeply in Mexican culture.

Embracing Authenticity

The core theme of the exhibition is centered on being honest with oneself and embracing "true to yourself." This philosophy encourages individuals to express their values and preferences openly, allowing them to appreciate what they love authentically. In today’s fast-paced world, where trends fluctuate constantly, Letra seeks to promote the idea of staying true to one’s heart.

Attendees can expect a carefully curated collection that supports a sense of well-being. Each item is designed not only for aesthetic appeal but also aimed at enhancing one's inner tranquility. Letra's products are created to help individuals reconnect with their genuine selves, fostering an encouraging environment for self-acceptance.

The Collection's Essence

Letra introduces a series of products that celebrate personal style and preference. Whether you're in the mood for something straightforward or something more stylish, the collection is diverse enough to cater to every facet of your personality. These craftsman-made items are warm and inviting, designed to help you reflect on what you truly cherish.

Highlights of the collection include beautifully crafted Mercado bags – lightweight, durable, and embodying the spirit of Mexico. These bags represent the heart of Letra, symbolizing a fusion of culture and identity.

Exhibition Schedule

The Letra and Letra DECO exhibition will host two key events:

• - Letra Exhibition 2027SS

Dates: August 18 (Tuesday) to August 21 (Friday)
Time: August 18-20, 10:00 AM - 6:00 PM, August 21, 10:00 AM - 4:00 PM
Location: SOLA OF TOKYO Jinnan Office, 1-3-10 Jinnan, Shibuya, Tokyo

• - Letra & Letra DECO Exhibition at Tokyo International Gift Show

Dates: September 2 (Wednesday) to September 4 (Friday)
Time: 10:00 AM - 6:00 PM (final day until 5:00 PM)
Location: Tokyo Big Sight, West Exhibition Hall, West 2 Hall, Booth No. N2-T23-07

Please note that both exhibitions are reservation-only events, designed primarily for business professionals. Attendees will have the exclusive opportunity to be the first to view and place orders for the new collection. For inquiries, feel free to reach out via email to our contact points: Yamashita ([email protected]) or Kusuda ([email protected]).

About Letra

Founded in 2014, Letra began as a brand centered around Mercado bags, high-quality Mexican craft products that reflect vibrant culture. The company’s founders were inspired during their visits to Mexico in the late 2000s, captivated by the lively locals and colorful landscapes. They introduced the lightweight yet sturdy Mercado bags to Japan, which saw growing popularity over the years.

The demand for Mercado bags has steadily risen, marking an increase from 1,200 units in 2015 to a projected 35,000 units in 2024. Letra is committed to helping consumers enjoy these bags while also supporting traditional craftsmanship and vocational training for artisans in Mexico.

As the 2026 Spring/Summer season approaches, Letra aims to continue its legacy of producing timeless, beloved items while advocating for sustainable production methods.

Join Us

Experience the warmth of Letra's craftsmanship and discover how they are shaping a new narrative around personal expression and cultural appreciation through their unique products. For more information on Letra, visit Letra Official WEB SHOP or check out their event schedules and lookbook!