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Veeva Systems Unveils Enhanced Vault CRM Suite

On December 11, 2024, Veeva Systems, a prominent player in providing cloud software solutions for the life sciences sector, announced the latest version of its Vault CRM Suite. This suite is recognized as the leading CRM system within the life sciences industry. The introduction of the Vault CRM Campaign Manager signifies a pivotal step in unifying sales, marketing, and medical teams to foster a more customer-centric approach.

Arno Sosna, the General Manager for CRM products at Veeva, remarked, "The release of the Vault CRM Suite builds upon years of innovation within the CRM and Vault platform. We’re now delivering the most advanced, industry-specific CRM solution that has ever hit the market. This enhancement also unfolds a comprehensive product roadmap that realizes true customer-centricity across the industry." The integration of these tools aims to streamline operations among various departments, leading to better customer engagement.

The Veeva Vault CRM Suite’s unique capability lies in its ability to converge sales, marketing, medical, and service teams into a single Vault framework. Such alignment facilitates the use of a singular database, allowing teams to share data and content seamlessly. This collaboration is crucial as it strengthens customer interactions and paves the way for sophisticated automation.

With the new Vault CRM Campaign Manager, organizations can effectively conduct multi-channel campaigns that incorporate both non-personal and field sales channels. This ensures a coordinated approach to customer engagement that is both efficient and effective. Additionally, the Vault CRM Service Center, which launched earlier in August, specifically caters to inside sales representatives, contact centers, and hybrid workers, further enhancing service delivery in the CRM environment.

Veeva has made considerable strides in deploying this system, with over 30 companies already operating with Vault CRM. Notably, seven migrations from Veeva CRM to Vault CRM are expected to be finalized by the end of the current month. Moreover, a prominent global top-20 biopharmaceutical company plans to transition more than 15,000 users to Vault CRM by the conclusion of 2025, showcasing strong confidence in this upgraded system.

As part of this week’s launch, customers will have the opportunity to learn more about the latest version of Vault CRM and the Vault CRM Campaign Manager. They can participate in Arno Sosna's Vault CRM Suite Release Update and Product Roadmap session scheduled for December 12 at 11:00 AM ET. For those interested in a practical demonstration, information about the Campaign Manager can be found on veeva.com/CampaignManager.

About Veeva Systems

Veeva Systems stands at the forefront of cloud-based solutions for the life sciences industry, maintaining a strong commitment to product quality, innovation, and customer success. With a clientele that includes over 1,000 businesses ranging from large biopharmaceutical firms to emerging biotech companies, Veeva has cultivated a reputation for excellence. As a Public Benefit Corporation, Veeva seeks to balance the interests of all stakeholders, including customers, employees, partners, and the broader industry it serves.

Veeva's vision extends beyond today, as they spotlight various prospects regarding the future of customer engagement in life sciences. The latest version of Vault CRM not only emphasizes technological advancement but also aims at meeting the evolving needs of the market, ultimately portraying Veeva as a trailblazer in the industry.

The forward-looking statements presented in their announcements indicate a robust expectation surrounding the outcomes and benefits of utilizing Veeva's products and services, while also recognizing potential challenges and uncertainties that could affect their business performance. A summary of such risks can be accessed in their filings on sec.gov.

For further inquiries, contact Alison Borris at Veeva Systems at 925-226-8821 or via email at [email protected]