#Japan #Tokyo #Japanese Culture #ENGAWA ASAKUSA

Experience Japan's Beauty and Ideas at ENGWA ASAKUSA

On October 19, 2025, a unique shopping venue named ENGAWA ASAKUSA will open in the heart of Asakusa, Tokyo, a renowned tourist destination attracting both international and domestic visitors. Owned by ENGWA Corporation, which specializes in facilitating communication for inbound tourists, this complex store aims to connect people globally through Japanese aesthetics and innovative ideas.

Concept behind ENGWA ASAKUSA

The store is designed as a 'cultural hub that connects the world and future,' serving as an experiential gateway to Japanese beauty. With the rising inbound demand in the Asakusa area, ENGWA ASAKUSA will showcase Japan’s rich cultural heritage through beautifully crafted products and experiences. With a prime location just a three-minute walk from Asakusa Station and a two-minute stroll from Senso-ji Temple, it plans to greet tourists from all corners of the globe.

Features of ENGWA ASAKUSA

• - Selected Treasures: Featuring the 'OMOTENASHI Selection' program, the store will highlight award-winning items created by artisans across Japan, ensuring visitors take home high-quality souvenirs.
• - Experiential Events: Various workshops and pop-up events will invite guests to engage with the cultural narratives behind products, building a deeper connection with Japanese craftsmanship.
• - Cafe & Bar: The store’s cafe will serve original drinks and sweets crafted from local ingredients, allowing visitors to savor Japan's distinct culinary offerings.

Store Overview

Name: ENGWA ASAKUSA
Location: 1st Floor, Fujita Building, 2-1-16 Asakusa, Taito City, Tokyo
Access: 3 minutes on foot from Asakusa Station
Business Type: Light meals (cafe/bar) and retail (select shop)
Opening Hours: 10:00 AM – 9:30 PM (tentative)
Opening Date: October 19, 2025 (Sunday)
Pre-Opening Event: October 18, 2025 (Saturday) 1:00 PM – 4:00 PM
Website: ENGAWA ASAKUSA Website (Available from October 19, 2025)

Cultural Significance

The goal of ENGWA ASAKUSA is to serve as a platform where artisans, travelers, and local communities can gather to create new memories and cultural expressions. Visitors will experience the essence of Japanese craftsmanship in a dedicated space that merges tradition with modernity. It will highlight stunning craftsmanship, exquisite food, and the daily life of Japan.

ENGWA ASAKUSA is not merely a store; it's a community space to reimagine Japanese culture and creativity, connecting them to the world and the future.

Product and Service Offerings

Select Shop: In addition to showcasing award-winning products from the 'OMOTENASHI Selection' program, the shop will collaborate with local municipalities and businesses to present items rich in regional character and storytelling.

Cafe & Bar: Guests can look forward to original beverage recipes crafted with tea from Sagas' Soji-en, delicious sweets sourced from across Japan, and unique menu items that can only be savored at ENGWA ASAKUSA.

Contact for Inquiries

ENGWA ASAKUSA intends to partner with local municipalities and brands for promotions that include cafe collaborations, workshops, and pop-up displays. They welcome inquiries from brands or municipalities aiming to enhance recognition and promotional activities for inbound tourists.

Contact Email: [email protected]

CEO's Message

Takanobu Ushiyama, CEO of ENGWA Corporation, emphasizes the company's commitment to uplifting local artisans and sharing their stories through a brick-and-mortar establishment in Asakusa. He stated that Asakusa, welcoming over 150,000 foreign tourists monthly, is a perfect setting to bridge local craftsmanship with global visitors. ENGWA ASAKUSA aims to enrich both local and foreign experiences, promoting cultural sustainability and community engagement.

About ENGWA Corporation

Founded in December 2015, ENGWA Corporation operates with a mission of effectively communicating the value of Japanese culture to the world. Through initiatives like the historic English media ‘Tokyo Weekender’ and the 'OMOTENASHI Selection,' the company continues to champion Japanese crafts and culture to both foreign and domestic audiences, fostering connections that transcend borders.

Corporate Information

• - Company Name: ENGWA Corporation
• - Establishment: December 1, 2015
• - Capital: ¥99,900,000 (as of December 2022)
• - Employee Count: 61 (as of January 2025)
• - Head Office: Roppongi Hills Mori Tower, 31F, 6-10-1 Roppongi, Minato, Tokyo
• - URL: ENGWA Global

ENGWA is also a part of the AnyMind Group, a leading tech company with a presence in 15 countries and regions, aiming to enhance business processes through innovative solutions.

This October, mark your calendars for the launch of ENGWA ASAKUSA—a new chapter of cultural exchange and discovery awaits in Tokyo!