Experience Unique Jewelry Boxes at Sentoujours Popup in Isetan Shinjuku

Sentoujours: A Popup Experience in Isetan Shinjuku

Jewelry box brand Sentoujours is set to make a significant entrance in the retail space with its first-ever popup at Isetan Shinjuku. This event will take place from November 19 to November 25, 2025, giving customers the chance to explore the exquisite craftsmanship and unique designs of Sentoujours jewelry boxes.

A Journey of Connection

Sentoujours, owned by STJ Creations based in Shibuya, Tokyo, has previously relied on social media and online platforms to connect with its customers. The popup represents a new endeavor to engage directly with its audience, offering them a tangible experience of the brand's offerings. The team expresses heartfelt thanks for the ongoing support they receive and looks forward to welcoming customers to this unique event.

The brand prioritizes quality and uniqueness in every piece, ensuring that each jewelry box is meticulously crafted by skilled artisans. This commitment to craftsmanship guarantees that customers receive products designed for longevity, making Sentoujours pieces ideal treasured keepsakes.

One of the standout features of Sentoujours products is the use of tweed fabric, sourced primarily from the luxury brand MALHIA KENT. The owner personally selects extraordinary materials that reflect the latest trends, ensuring that each piece is not only functional but also a statement of style. The intricate designs and diverse color palettes inspire joy and excitement with each touch.

The idea behind hosting the popup at Isetan Shinjuku is to allow customers to appreciate the aesthetic appeal and tactile experience of Sentoujours collections before the bustling holiday season. This event provides an opportunity for individuals to discover and create their unique style.

Featured Products

At the popup, customers can find various series of Sentoujours jewelry boxes:

Aurélie (オレリー)

This series features boxes that can hold up to three rings, making it suitable for wedding and engagement rings. The dimensions are approximately 9x8.5x6.5 cm, priced between ¥23,100 and ¥26,400 (tax included).

Chance (シャンス)

Offering versatile storage, this box accommodates not just jewelry but also sunglasses and hair accessories—perfect for enjoying daily aesthetics. It is priced at ¥38,000 (tax included) and measures 17.5x13x6.5 cm.

Eternelle (エテルネル)

As the name suggests, this collection conveys an everlasting beauty theme, designed to inspire joy every time you store your beloved accessories. The price ranges from ¥49,000 to ¥52,000 (tax included), with a size of approximately 22.5x17x5 cm.

Event Details

- Date: November 19 (Wednesday) - November 25 (Tuesday), 2025
- Time: 10:00 AM - 8:00 PM
- Location: Isetan Shinjuku, 2nd Floor Urban Closet, 160-0022, 3-14-1 Shinjuku, Shinjuku City, Tokyo.

About Sentoujours

The brand name Sentoujours fuses traditional Japanese culture with modern concepts, combining the words '扇子' (sensu), which symbolizes good fortune and future possibilities, with the French word 'toujours' meaning eternal, and the English term 'sense'. This combination reflects a desire for individuals to embrace their instincts and forge their paths to a bright future.

Sentoujours aims to craft spaces where everyone can shine in their unique way, aspiring to inspire its audience through creativity and beauty. The brand believes that sensory experiences are key to unlocking future potential and everlasting brilliance.