Swiss President Launches New Toblerone Production Line with CHF 65 Million Investment

Major Investment in Toblerone Production

A significant step was taken in March 2026 as Swiss President Guy Parmelin inaugurated a cutting-edge production line at the Toblerone factory in Bern. This marks a pivotal moment not just for the iconic chocolate brand but also reflects Switzerland's rich chocolate heritage dating back to its creation in 1908. The investment of approximately CHF 65 million will enhance the plant's production capabilities and establish Bern as a "Center of Excellence" for Toblerone.

Recognized worldwide, Toblerone is synonymous with Swiss quality and innovation. Currently, the Bern factory is responsible for producing around 90% of the global Toblerone supply, and this new initiative aims to meet the rising global demand for premium chocolate. With this move, Mondelēz International, the parent company of Toblerone, is setting the stage for accelerated growth in the premium chocolate market, ensuring that the beloved triangular chocolate reaches more consumers around the globe.

During the inauguration ceremony, Parmelin remarked on Toblerone's significant place in Swiss culture and history, emphasizing that it represents more than just chocolate; it embodies Swiss identity and quality. As both President of the Swiss Confederation and Minister of Economic Affairs, he expressed pride in the fact that such a large portion of Toblerone's production occurs right in Bern.

This expansion is among the largest investments in Mondelēz's chocolate production network in the past decade. It is expected not only to increase output but also to spur innovation within the brand, thereby aligning their operations with contemporary consumer preferences and market trends.

A Legacy Worth Celebrating

The story of Toblerone is a fascinating one, starting over a century ago when it was created by Theodor Tobler and Emil Baumann. Its unique triangular shape and distinctive flavor, made from honey-almond nougat and premium chocolate, have made it a favorite across the globe. The name “Toblerone” combines the founders' surname with