Celebrating 10 Years of TEXMEX FACTORY Shibuya: Embrace the PINK Attitude

Celebrating a Decade of Moments at TEXMEX FACTORY Shibuya

On August 22, 2026, TEXMEX FACTORY Shibuya will commemorate its 10th anniversary. This iconic venue has been a cornerstone in the heart of Shibuya, bringing together friends and families to share countless unforgettable experiences. Whether it was a joyous celebration or an ordinary meal, each moment has contributed to a vibrant tapestry of memories shared over the years.

The journey began with a simple vision: to create a space where people could enjoy delicious food and make lasting connections. The restaurant has become famous for its lively atmosphere and exquisite flavors that perfectly embody the spirit of Tex-Mex cuisine. As we turn the page on this milestone, we reflect on the significance of PINK—not merely as a color but as an attitude that encourages boldness, fun, and the sharing of joyful moments.

RETHINK PINK

PINK symbolizes more than just a hue; it encapsulates a vibe and character deeply ingrained within the TEXMEX FACTORY brand. This anniversary serves as an opportunity to redefine PINK, showcasing it as a lively attitude to be embraced at every gathering. As we unveil the new motto, “Share Moment, Share Pink,” we invite guests to experience the essence of PINK through every aspect of their dining experience.

Over the past decade, TEXMEX FACTORY has created myriad memorable moments:

- The excitement of first visits, the toasts celebrating friendships, and the cherished occasions spent around large tables.
- Casual meals transformed into festive celebrations, filled with laughter and vibrant food shared among loved ones.

To express gratitude for the loyalty and support from patrons, we introduce a special anniversary menu featuring bold, PINK-themed dishes and drinks that invite sharing:

Special 10th Anniversary PINK Menu

Available from August 21-23, 2026.

1. PINK NACHOS: Our signature nachos, reimagined in a vibrant PINK style. Designed for sharing, this eye-catching dish invites everyone to reach in and savor the fun—just like our brand motto, “Share Pink.” (Special price: ¥640)

2. PINK CHILI CHEESE FRIES: These delightful fries topped with molten cheese and spicy chili feature a bold PINK accent that surprises and invites guests to take photos and make memories. (¥700)

3. PINK BEEF BIRRIA TACOS: Juicy beef enveloped in PINK presentation, these tacos are perfect for a hearty bite. Dive into a flavor adventure that showcases our spirited attitude. (¥1,990)

4. PINK MARGARITA: A vibrant cocktail to join in the celebration. Toast together with PINK margaritas raised high, marking this special milestone with gusto. (Special price: ¥500)

5. ZERO RITA (Non-Alcoholic Margarita) – Pink Berry: Celebrate inclusively with our non-alcoholic drink, symbolizing that great taste and enjoyment are for everyone, regardless of whether they drink alcohol. (Special price: ¥480)

Thank You for 10 Years

This 10-year landmark is more than just a celebration; it is a new beginning. Confirming our commitment to fun, freedom, and the spirit of TEXMEX culture, we promise to look boldly towards the next decade.

TEXMEX FACTORY isn’t stopping here; we are just getting started! We invite everyone to join us in celebrating our shared moments infused with PINK.

Let’s move forward together, paving the way for the next ten years of unforgettable moments in Shibuya, where everyone is welcome to EAT PINK, DRINK PINK, and SHARE PINK.

Thank you for being part of our journey. Let’s create more PINK memories together!

About ROSA MEXICANA

The vibrant PINK of Rosa Mexicana has represented the heart of Mexican culture, embraced through art, architecture, and fashion. As we celebrate our anniversary, TEXMEX FACTORY evolves this color concept from a mere aesthetic into an attitude that represents freedom and playfulness.

Store Details

- Name: TEXMEX FACTORY Shibuya Park St.
- Website: TEXMEX FACTORY
- Location: 2F, Haimanten Jinnan Bldg., 1-19-3 Jinnan, Shibuya, Tokyo
- Phone: 050-3161-9660
- Hours: Mon-Fri: 11:30-15:00 (L.O. 14:30), 17:00-22:30 (L.O. 22:00) / Weekend & Holidays: 11:30-22:30 (L.O. 22:00)
- Closed: Open year-round.