seven x seven Hotel Celebrates Historic Gold Win at Graphis Design 2026 Awards

In a remarkable achievement, the hotel brand seven x seven, operated by fav hospitality group Co., Ltd. (FHG), recently received the prestigious Gold Award in the Brand Systems category at the Graphis Design 2026 Awards. This accolade marks a significant milestone as it is the first time a hotel brand has won in this category, highlighting the importance of cohesive brand identity in the hospitality sector.

Located in the thriving heart of Japan, the seven x seven hotel brand has been recognized for its innovative approach to hospitality, seamlessly integrating architecture, interior design, service, and communication into a unified guest experience. David Miskin, the Chief Creative Officer at fav hospitality group, expressed his excitement about the win, stating, "Receiving the Gold Award is not just an honor; it is a revolutionary achievement that signifies the success of our vision and opens new horizons for Japanese hospitality on a global scale."

The concept behind seven x seven transcends the traditional notion of a place to stay. It is designed as a branding platform that engages all senses of the guests, from visual aesthetics to tactile experiences, creating lasting memories. Miskin further elaborated, "A true brand system goes beyond a logo; it involves orchestrating all elements, from the spaces guests navigate to the sounds, textures, and experiences that shape unforgettable memories."

With two operational locations, seven x seven Itoshima and seven x seven Ishigaki, the brand is committed to expanding its footprint and further enhancing its unique approach to hospitality. Located in Fukuoka and Okinawa, these hotels aim to encapsulate the essence of Japanese culture while maintaining a contemporary touch.

Fav hospitality group is pioneering in the hotel industry, integrating trends, technology, finance, and design into its offerings. Operating under the umbrella of the Kasumigaseki Capital Group, the company also operates various other brands like FHG Hotels, FAV LUX, the upscale seven x seven, and the business-focused BASE LAYER HOTEL. Currently, FHG operates 18 hotels across Japan, with plans to introduce 26 additional locations by the end of 2027, further emphasizing their commitment to innovation and quality.

In winning the Gold Award, seven x seven positions itself as a leader in creating memorable brand experiences within the hospitality industry. This accolade serves as both recognition and motivation for the brand as it continues to expand and explore new possibilities in the hospitality landscape.

As the hospitality sector evolves and adapts to new trends, seven x seven remains at the forefront, aiming to blend creativity with consistency. With the support of their ongoing commitment to excellence and innovation, the brand looks forward to reshaping the future of hotel accommodations in Japan and beyond.

As they move forward, the brand aims to continue its quest for creativity and coherence in its future endeavors, promising guests experiences that resonate on multiple levels.

This recognition at the Graphis Design Awards not only highlights the achievement of seven x seven but also serves as an inspiration for other hotel brands striving to create unique identities in an increasingly competitive market. With an eye on the future and a dedication to enhancing guest experiences, seven x seven is well-positioned to achieve even greater success in the years to come.