#Japan #Tokyo #Advertising #LIVE BOARD #Digital OOH

LIVE BOARD's 2026 Q2 Digital OOH Advertising Insights

As we move into the quarter of July to September 2026, LIVE BOARD, headquartered in Shibuya, Tokyo, has unveiled its latest service details regarding Digital Out of Home (DOOH) advertising. This announcement comes as part of their ongoing commitment to enhancing advertising strategies in a rapidly evolving landscape.

Access the Materials

For advertisers looking to utilize LIVE BOARD's services, comprehensive information about national screens, advertising fees, planning methods, and effective measurement techniques has been compiled. Interested parties can download the relevant documents from their official website: LIVE BOARD Download

The title of the downloadable material is: LIVE BOARD Network 2026 Q2 Overview.

Highlights from the 2026 Q2 Service Material

1. New Connected Screens Emerge

LIVE BOARD has significantly expanded its reach with numerous new connections across various locations in Japan. Especially noteworthy is the growth in the Kansai area, where the following screens have been introduced:

• - Tokyo: SHIBUYA POPUP BOARD, Fukurasu Vision Set
• - Osaka: CITY BOARD Namba West Exit, Nankai AD Vision Namba B1 Takashimaya Front, Osaka Metro Honmachi Home Vision, J-AD Vision WEST Osaka Station West Exit Digital Signage
• - Kyoto: Kyoto Station Bridge Northern Wall
• - Hyogo: M-INT VISION, Kobe City Subway Sannomiya Entrance Vision, Sannomiya Home DS-2, Sannomiya Concourse DS
• - Fukuoka: Hakata Station Digital Signage Yoka Rōmon! Nine Panel Set

2. Number of Connected Screens in the LIVE BOARD Network

As of July 2026, the number of operational screens in the LIVE BOARD network has exceeded 61,000. This expansion reflects the company's robust strategy to capture a wider audience and enhance their digital presence.

3. Repeat Client Campaign in Progress

LIVE BOARD is currently running a campaign aimed at advertisers who have run campaigns post-April 2024. The ‘Repeat Client Campaign’ offers:

• - Impression Guarantee Model: 1.5 times the guaranteed impressions
• - Impression Charge Model: 50% discount on CPM for LB-owned media

About LIVE BOARD

LIVE BOARD serves as a digital DOOH ad network operator that realizes data-driven targeting and performance verification. It is well-known for being the first operator in Japan to achieve impression-based distribution aligned with the OOH Global Measurement Guidelines. Despite fluctuations in foot traffic due to events like the COVID-19 pandemic, LIVE BOARD has innovated by utilizing real-time data to ensure that ads reach their intended audience at the right moment and location.

By combining extensive nationwide data and local insights, the company enables targeted advertising based on demographics, a significant advancement for the traditional OOH sector. Utilizing visibility-adjusted contacts (VAC) enables advertisers to gain a more accurate number of how many people are likely to view their ads under varying conditions, ensuring impactful reach and engagement.

For advertisers seeking to navigate the complexities of modern advertising in public spaces, LIVE BOARD provides a pioneering solution, making them a leading choice in the digital OOH landscape.