JSPO and Leifras Corporation Form New Partnership Agreement for Sports Promotion

JSPO and Leifras Corporation: A Partnership for Sports Advancement

On April 1, 2026, the Japan Sports Association (JSPO) and Leifras Corporation entered into a new official partnership agreement as part of the JSPO Sports Active Partner Program. JSPO, dedicated to creating environments for sports participation, observation, and support, is excited to collaborate with Leifras Corporation, a prominent business based in Shibuya, Tokyo, led by CEO Kiyotaka Ito.

Overview of the Partnership

Leifras Corporation will serve as an official partner to JSPO, contributing significantly to national sports promotion activities and supporting the resolution of social issues through collaborative efforts. This partnership emphasizes the idea that every individual should have the opportunity to engage in sports, either by participating, spectating, or supporting the athletic community.

About Leifras Corporation

Founded in the heart of Tokyo, Leifras Corporation is committed to corporate social responsibility (CSR) and aims to foster a supportive environment for sports. The company is based at the Ebisu Garden Place Tower and has been actively engaged in various initiatives that benefit society.

- Company Name: Leifras Corporation
- CEO: Kiyotaka Ito
- Location: 20th Floor, Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya, Tokyo
- Website: Leifras Official Site

JSPO looks forward to the innovative and supportive actions that Leifras will bring to the table, especially within the realm of community and youth sports initiatives.

About JSPO (Japan Sports Association)

Established in July 1911 initially as the Dai-Nippon Taiiku Association, JSPO aims to promote national sports and enhance international competitiveness. After transitioning through various phases, it adopted its current name on April 1, 2018, and has since continued its mission of promoting sports across all generations.

JSPO organizes various sports events such as the National Sports Festival and the Japan Sports Masters. Additionally, it supports the establishment of local sports clubs and trains sports leaders, ensuring that everyone has the chance to participate in sports. JSPO actively collaborates with over 60 sports associations and numerous local sports organizations to foster a robust sporting ecosystem in Japan.

For more information about JSPO and its various programs, please visit:

In conclusion, the partnership between JSPO and Leifras Corporation signifies a promising step forward in enhancing the sporting landscape in Japan. Together, they strive to create opportunities for everyone to engage in sports, fostering a healthier and more vibrant community.