ENEOS Takes the Lead in Promoting Low-Carbon Fuel Through Motorsports Initiatives

ENEOS's Commitment to Low-Carbon Fuels in Motorsports

ENEOS Corporation, a leader in Japan's energy sector, is making significant strides in promoting low-carbon fuels, with a special focus on the racing industry. Through its innovative ENEOS EARTH ONE gasoline, the company is facilitating the transition towards a sustainable, low-carbon society. Targeting both recognition and technological development in low-carbon fuel, ENEOS is providing environmentally friendly gasoline to domestic motorsports events.

Product Naming and Branding
The name ENEOS EARTH ONE was selected through a public invitation, attracting over 500 submissions from employees, representing a collective vision for a fuel that's truly gentle on our planet. This name reflects the aspiration to be the most environmentally friendly gasoline for our Earth, as well as a commitment to paving the way for a sustainable future. To emphasize this mission, the drum cans for ENEOS EARTH ONE are designed with the company's signature orange color, symbolizing ENEOS's commitment to innovation, encapsulated in its motto: "Supporting today's norms, leading tomorrow's standards."

Fuel Supply to Motorsports

ENEOS's efforts to promote low-carbon fuel are particularly evident through its participation in major motorsports events. The company is supplying a blend of gasoline containing 20% ethanol, known as ENEOS EARTH ONE (E20), to the ENEOS Super Taikyu Series powered by Bridgestone. Furthermore, they will also supply a gasoline mixture of 10% ethanol, called ENEOS EARTH ONE (E10), to the SUPER GT series and the SUPER FORMULA championship starting in April 2026. These racing events serve as significant platforms for testing fuel and vehicular technologies under rigorous conditions while also raising awareness among automotive enthusiasts and stakeholders about next-generation fuels.

The Future of Ethanol-Blend Gasoline

Ethanol-blended gasoline, which combines traditional gasoline with bioethanol derived from renewable resources, is emerging as a key player in the low-carbon fuel landscape. The Seventh Basic Energy Plan, which was approved by the Japanese government in February 2025, highlights the importance of expanding the use of this fuel type. Both public and private sectors are collaborating to enhance the environment conducive to this transition. ENEOS leverages its extensive experience in fuel technology to ensure that ENEOS EARTH ONE is capable of performing even in the demanding environments of racing, contributing significantly to the recognition and advancement of low-carbon fuel technologies in Japan.

Long-term Vision for Energy and Sustainability

Under its guiding principle of "supporting today's norms while leading tomorrow's standards," the ENEOS Group aims to balance stable energy supply with the achievement of a carbon-neutral society. The company continues to spearhead various initiatives for energy transition, including the development and adoption of next-generation fuels that promise to contribute to a sustainable and carbon-neutral future.

Conclusion

ENEOS's strong commitment to motorsports and low-carbon technology is shaping the future of the automotive industry. The integration of ENEOS EARTH ONE in competitive racing not only serves as a testament to its viability but also plays a crucial role in educating and engaging the public about the potential of sustainable fuels. With ongoing efforts, ENEOS is set to revolutionize the fuel landscape while supporting the global push towards low-carbon and cleaner energy solutions.