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GraviTrax: A New Era of Creativity in Japan

With over 24 million units sold globally, the innovative construction toy GraviTrax is making its long-awaited debut in Japan on March 20, 2026. Developed by Ravensburger, a prestigious toy manufacturer from Germany, GraviTrax allows children to explore fundamental physical principles like gravity, magnetism, and motion while designing their unique courses.

The Power of Creativity

GraviTrax captivates children by encouraging them to engage in a process that stimulates curiosity and creativity. By designing their own tracks, kids not only hone their problem-solving skills through trial and error but also experience the exhilarating thrill of bringing their ideas to life. As they witness the ball racing down their personalized courses, children can feel a sense of achievement that boosts their confidence and ignites their imagination.

Educational Benefits

Development of Programming Thinking

The meticulous adjustments required for a successful track mirror the essence of programming, where every millimeter matters. This process fosters a way of thinking that is not only beneficial for technical skills but also essential for creative problem solving.

Fascinating Mechanics

GraviTrax is not merely about balls rolling down tracks; it offers exciting features that utilize magnetic forces to bounce and gravitational forces to accelerate. This multifaceted approach gives children the empowering sensation of controlling the ball’s motion at will, showcasing the magic of physics in an enjoyable way.

Infinite Expandability and Compatibility

One of the standout features of GraviTrax is its endless possibilities for expansion and compatibility. Children can build towering structures, extend tracks in various directions, and combine with existing sets or new pieces for limitless fun. The new products are designed to work seamlessly with all existing GraviTrax collections, making it easy for fans to integrate their current pieces for even more elaborate designs.

Exciting Pop-Up Store and Experience Events

To celebrate the launch, Ravensburger Japan is excited to announce a series of events and a pop-up store, allowing fans to have a hands-on experience with GraviTrax.

• - GraviTrax POP-UP Store

Dates: March 21, 2026 - May 7, 2026
Location: Lalaport Nagoya Minato Aqualis, 3rd Floor (in front of the food court)
Address: 2-3-2 Minato-Akai, Minato Ward, Nagoya, Aichi, 455-8501
Hours: 10 AM - 8 PM (Weekdays), 10 AM - 9 PM (Weekends)

• - Experience Events

Enjoy interactive events where kids can create their own tracks and witness a stunning display of a giant course filled with dynamic mechanisms.
- First Event
Dates: March 26, 2026 - April 20, 2026
Location: Ito-Yokado Lalaport Yokohama, 2nd Floor Toy Park
Address: 4035-1 Ikebentown, Tsuzuki Ward, Yokohama, Kanagawa, 224-0053
Hours: 10 AM - 6 PM
- Second Event
Dates: April 29, 2026 - May 18, 2026
Location: Ito-Yokado Ario Kameari, 3rd Floor Toy Park
Address: 3-49-3 Kameari, Katsushika Ward, Tokyo, 125-0061
Hours: 10 AM - 6 PM

New Product Overview

The all-new GraviTrax Starter Set and GraviTrax PRO Starter Set will launch alongside the events. Each set includes various pieces designed to provide both challenge and fun.
- GraviTrax Starter Set: 124 pieces, priced at ¥8,800 (tax included), suitable for ages 8 and up.
- GraviTrax PRO Starter Set: 152 pieces, priced at ¥11,000 (tax included).

For further details on the events and the product lineup, visit the GraviTrax campaign site.

About Ravensburger Japan

Founded in 1883, Ravensburger has a rich history of producing quality puzzles and games designed to aid children's education and development. With a commitment to creativity and curiosity, Ravensburger Japan continues to drive innovation and engage young minds. Their Tokyo-based operations navigate all aspects of product import and brand management, further establishing their legacy as a beloved toy manufacturer.